Content Creator & Celebrity Manager

Content Creator & Celebrity Manager

Contract type: 1-year Fixed term contract, 35 hours per week.

Location: London, UK.
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £48,867 per year with excellent benefits

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

The Global Media and Celebrity Team is part of WaterAid's award-winning Communications and Fundraising Directorate. We lead the organisation’s UK and global news and PR strategies, manage media relations for UK and international media outlets and journalists, develop and deliver creative, innovative campaigns, and support other WaterAid global offices with their press and communications.

The talent function ensures we have a portfolio of high profile talent, content creators and influencers to meaningfully drive awareness, raise funds and action for our work.  

About the role

The Content Creator & Celebrity Manager, leads WaterAid’s digital talent strategy  to drive and elevate our ambitious communications, fundraising and influencing activities. Aligned with our strategic aims, this role is responsible for identifying, and engaging digital talent and their teams, by bringing their know-how, cultural connections and entrepreneurial flair to deliver impactful results.

In this role, you will:

Lead on delivering a digital talent strategy for WaterAid’s brand, fundraising and political campaigning activities that aligns with the social and digital teams aims:

• Building on the exposure from the #TeamWater campaign in 2025, lead on engaging the YouTube creator community to strategically engage and meaningfully grow our Gen Z audience on the channel.
• Drive and deliver strategic online and offline talent engagement for WaterAid UK organisational priorities, securing talent, creator and influencer support for key communications campaigns and projects
• Lead in developing ideas and implementing new income streams with talent online and on social channels.
• Lead with internal and external stakeholders and help shape decisions around how to progress projects.
• Responsible for strong relationship building and management with talent and their agents, and ensuring they deliver on their commitments.

To be successful, you will need:

• 4 years+ Proven experience of working with high-profile personalities (celebrities and influencers and content creators)
• Experience of creating content for and strategically growing YouTube channels
• Extensive experience in and knowledge of digital marketing and social media – spanning earned, owned, shared and paid
• Established network of media contacts, talent agents, or content creators.
• Proven experience of generating income streams through talent and online engagement activities
• Experience of delivering impactful talent-led activities that achieve earned and shared reach for campaigns across different digital channels.
• In depth technical expertise (for example, in the mechanics of video creation) is not essential. Knowing where to get great content and how to get it seen is.
• Demonstrable creativity to develop new ideas, collaborate with others and spot opportunities for growth.
• Experience of delivering earned and shared reach for campaigns via talent support
• An experienced and confident presenter/negotiator used to dealing with both internal and external clients
• An effective decision maker, and able to ground decisions in what will make most impact towards the achievement of the strategy.
• Proven experience of working with in-house media teams or directly with the media on celebrity opportunities
• Crisis communications, risk management and safeguarding management experience; proven ability to remain calm in challenging situations.
• Experience of managing projects and motivating others and driving change.
• Understanding of diversity, equity, and inclusion practices in communications

Although not essential, we’d prefer you to have:

• Experience working within the non-profit or social impact space.
• Experience in strategic communications in an international, matrix organisation
• Familiarity with fundraising campaigns and donor engagement.

View the full job description here

Closing date: Applications close 12PM UK TIME Monday 2 February 2026. Interviews are expected to take place week commencing 9 February 2026.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

UK Benefits:

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our Global Commitment:

Our people promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change !