Lifecycle Marketing Manager

We’re looking for an experienced Lifecycle Marketing Manager to own and scale our student nurturing product — bringing students back to our platforms and taking our conversion-rate optimisation to the next level.

About Studyportals

At Studyportals we believe education changes lives. Every minute, more than 100 students worldwide use our platforms (e.g. Mastersportal.com) to discover their best-matching degree - for free. We help universities diversify their international classrooms and reduce dropout rates, leaving the world a little brighter than we found it. With 200+ colleagues of 35+ nationalities, we’re an international bunch: curious, impact-driven, and serious about fun.

Why this role matters

Our mission is to guide students to one of the biggest decisions of their lives.
We want them to keep coming back to our portals for trustworthy information that helps them choose their dream study.

You will own the full nurturing funnel (email, WhatsApp, push, SMS), design and run experiments, and translate insights into campaigns that boost engagement and conversion.
This is a role for someone who loves both strategy and hands-on execution, thrives on experimentation, and measures success by real impact.

Your first-year goals

• Scale AI-powered communication (email, chat, messaging) to guide and support students throughout their study abroad journey off-portals.
• Experiment and scale data-driven advanced targeting to improve CTR, bring students back to our portals, and increase enrolments.
• Own the email & messaging nurturing strategy — from planning to advocacy — to build stronger student relationships and drive organisational impact.

You’ll be part of

The Student Marketing team (10 people) led by Antonia — a no-nonsense, energetic leader who reports directly to the CTO.
We work in a flat structure with short lines of communication: a good idea can be approved and tested the same week.

What you’ll do

• Take full ownership of the nurturing funnel across Email, WhatsApp, SMS, Push
• Build, execute, and optimise automated journeys and newsletters
• Run continuous A/B and multivariate testing to improve conversion
• Translate data into insights and share learnings with stakeholders
• Partner with UX, Product, Marketing, and Commercial teams to align goals and feed insights back to Sales & Account Management

• 5+ years of experience in lifecycle / CRM / email automation with measurable results
• Proficiency with messaging & automation platforms (Customer.io, Braze, SendGrid or similar)
• Strong grasp of A/B testing, CRO methodologies, and analytics tools (GA4, Looker Studio, Tableau)
• Excellent communication skills and a proactive, ownership-driven mindset
• (Bonus) Technical know-how of Liquid, JSON/HTML, or experience with CDPs / integration tools (Zapier, n8n)

• Comfortable using AI tools (ChatGPT, Gemini, etc.) to work smarter and scale your output

We invest in your growth, well-being, and work–life balance:

• 💰 Competitive salary with bonus and pension plan

• 🌴 32 vacation days with flexible scheduling (including bank holidays) and you have the flexibility to take your holidays whenever you want (e.g., be off on Chinese New Year instead of King’s Day)  

• 🏡 Hybrid work setup: work remotely 3 days per week + remote-work allowance
• 🌍 Option to work from abroad up to 2 times per year
• 📚 Annual personal development budget – because your growth matters
• 🚆 Travel cost reimbursement for commuting
• 🏢 Bright, modern office in the heart of Eindhoven (5 min from the station)
• 🎉 A friendly, international team that loves to learn, celebrate wins, and have fun together