Marketing and Social Media Manager

Marketing and Social Media Manager 
Location: Cambridge, UK or hybrid with weekly travel to Cambridge (2-3 times a week minimum) 
Salary: £44,000 - £49,700 p.a. (full-time equivalent, dependent on experience)
Basis: Permanent; Full-time, part-time or flexible
Eligibility: You must be eligible to work in the UK

The role

We’re looking for a highly motivated and experienced Marketing and Social Media Manager to join the Foundation’s expanding Communications and Marketing team. Reporting to the Senior Marketing Manager, you will be responsible for marketing activity for a portfolio of innovative educational products and for representing our brand across multiple social media channels to raise awareness of our charitable mission. This is a unique opportunity to make a tangible difference in the lives of teachers, volunteers, and learners worldwide. 

Working closely with colleagues across the Foundation, you will be instrumental in driving global growth and impact for our products and in increasing visibility of our brand. You will leverage your strategic marketing expertise to develop and implement campaigns, from concept to execution, with a focus on achieving measurable results. You’ll enjoy a data-driven approach where you will research the market, analyse campaign performance, assess ROI, and refine strategies for continuous improvement.

As a highly skilled social media expert with broad experience across multiple platforms, you will have a proven track record of leading initiatives from strategy through to execution.

In this role you will lead the development and delivery of our global social media strategy, ensuring our channels balance product-focused content with wider brand storytelling that builds the community, inspires, and educates. Working collaboratively with Marketing Managers and colleagues across the organisation, you’ll plan and deliver highly engaging content that promotes our free initiatives, and you'll engage with the community day to day. You will support our PR initiatives to raise the profile of the Foundation globally, elevating messaging beyond individual products to articulate and strengthen the Foundation’s brand and mission. 

A natural team player, you’ll be highly collaborative and have a great eye for detail. Being responsible for social media means you’ll need to be comfortable thinking on your feet and reacting in a timely manner.

We work hard to make sure that the Foundation is a place where everyone is supported to do the best work of their careers. We have a flexible and collaborative approach to all aspects of our work. If you're the right person for the job, we’ll make it work for you, and you can be confident that you’ll be joining an exceptional team of people who care about our mission and each other.

Responsibilities

• Oversee the development and implementation of marketing campaign plans to increase the global reach and impact of our products
• Analyse, evaluate, and report on campaigns, and make improvements based on findings
• Develop and implement a social media strategy to grow and engage the community across key platforms  
• Own and manage the social media content plan, ensuring an effective balance of brand-building and product-focused posts 
• Collaborate with Marketing Managers, the Senior PR Manager, and other colleagues holding community engagement roles to align activities, ensure consistency, and provide training and guidance on best practice  
• Plan and deliver organic and paid social media campaigns promoting our programmes 
• Carry out community management activities, including engaging with followers and responding to messages 
• Track shifts in the social media landscape and platform changes, providing strategic guidance and disseminating critical information to key stakeholders
• Monitor and analyse the market and competitor products, messaging, and strategies 
• Identify, brief, and manage international marketing agencies and freelancers
• Ensure consistent implementation of our brand across key touch points
• Manage marketing campaign budgets

Experience and personal attributes

We recognise that everyone has the potential for growth. We welcome applications from candidates who can demonstrate that they have some, but not necessarily all, of the experience and personal attributes listed here. 

• A marketing or relevant business degree, and/or professional marketing qualification
• Experience of designing, developing, and implementing global marketing campaigns within at least two organisations
• Experience of developing and implementing social media strategies
• In-depth knowledge of social media platforms, including LinkedIn, Facebook, Instagram, and TikTok, with experience of running and evaluating organic and paid social media campaigns
• Strong working knowledge of social media management tools, such as Hootsuite and Meta Business Suite
• Experience with social listening tools, such as Talkwalker
• Experience of working across multiple regions, localising content, and managing international agencies
• The ability to analyse and interpret data to evaluate campaign success and ROI, and make recommendations for improvements
• Excellent written and verbal communication skills, including presentation and copywriting skills
• Outstanding project management skills
• The ability to work under pressure and to prioritise key tasks
• Experience of working in education and/or for a charity

About us

The Raspberry Pi Foundation is an independent charity with a global mission to enable all young people to realise their full potential through the power of computing and digital technologies. 

We empower schools to teach computer science and AI literacy through free curricula, classroom resources, purpose built software tools, and professional development for teachers. We inspire young people to become tech creators through the world's largest networks of coding clubs. We undertake original research that informs our work and which we use to advance the field of computer science education more broadly.

All of our resources and learning experiences are available for anyone to use at no cost. We are particularly focused on creating opportunities for young people who experience educational disadvantage and those who come from backgrounds traditionally underrepresented in technology industries. 

Over the past decade, we have supported hundreds of thousands of educators and tens of millions of students. We have teams in six countries (India, Ireland, Kenya, South Africa, the UK and US) and partnerships with mission-aligned non-profit organisations in over 60 countries. 

We are at the forefront of the global educational movement to expand access to computer science education and AI literacy. You can learn more about our work in our latest Annual Report.

Benefits

In addition to competitive salaries, we offer a wide range of benefits for all of our colleagues. 

• Paid time off. In addition to public holidays, full-time employees in the UK receive 25 days of paid annual leave initially, rising to 30 days after five years service, plus 3 additional days of paid leave for the company-wide closure at the end of each year. 
• Pension. We provide an 8% employer contribution on top of your minimum 4% employee contribution. 
• Private healthcare. We provide comprehensive private healthcare for all employees through Vitality Plus. 
• Flexible working. We have clear policies to provide flexibility over when and where you work, helping you balance work responsibilities with the rest of your life.
• Support for parents and carers. We provide generous family leave and flexibility for parents and carers. 
• Life assurance and income protection. We provide life assurance and income protection schemes to provide peace of mind for you and your family. 
• Investing in learning and development. We invest in your growth and development, including through access to learning resources and training, with dedicated time for all employees. 
• Travel to work. Through our Cycle-to-Work and Season Ticket Loan schemes we support cost effective and sustainable travel to work. 

Timetable for applications
Closing date: 6 April 2026, 9.00am GMT
Phone screen: Week commencing 6 April 2026
First interview: Week commencing 13 April 2026
Second interview: Week commencing 20 April 2026 

Our recruitment process

All of our workplaces are inclusive spaces where we want people to feel respected, valued, and able to do their best work. We are committed to building teams that bring together people with a broad range of backgrounds, skills, and perspectives. That starts with our recruitment process. 

Here's what you can expect: 

• As part of your application, you will be asked to respond to a small number of questions that we will use to screen your eligibility for the role. You will also be asked to provide your cv and a short cover letter. 
• Eligible applications will be reviewed by our recruitment team and the hiring manager. 
• A small number of candidates will be invited to a phone call with the hiring manager. 
• The purpose of this call is to check our understanding of your application and to answer any questions you have. 
• We normally have two interviews, which may take place in-person. Interviews will be with the hiring manager and at least one other colleague. 
• You will usually be asked to undertake a work-based assessment in advance of your interviews. This will be an opportunity for you to show how you would perform some part of the role. You will be given advance notice and clear instructions. 
• If you have any questions about or feel that you need any adjustments to the recruitment process, including adjustments for neurodiversity, please contact our People and Culture team at recruitment@raspberrypi.org.

We are committed to safeguarding and promoting the welfare of children and young people, and we expect all staff and volunteers to share this commitment. Everyone appointed to a role at the Foundation will be required to undergo a background check to confirm that you are a suitable person to work with children. Further background checks will be made at regular intervals thereafter.