Account Director - LinkedIn Marketing Solutions
LinkedIn
Full-time
On-site
Bengaluru Karnataka India
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Join us to transform the way the world works
Job Description
LinkedIn Marketing Solutions is a Billion-dollar plus industry in India and native advertising is the fastest growing component of that market. LinkedIn India is the market leader in B2B content marketing domain that is expected to grow at 50%+ YOY. We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
This position is a key contributor in helping showcase LinkedIn as a premier network for new brands or entities to market to the world’s professionals. You will evaluate assigned sales portfolio and set strategic objectives to grow revenue and collaborate with multiple internal and external stakeholders to deliver against numbers.
This role provides an opportunity to build expertise in digital advertising specifically focused on content marketing and marketing technology. You will have the ability to create thought leadership on Marketing Solutions narrative and influence key marketers/marketing organizations as well as agency groups / partner entities.
Responsibilities
Assume ownership of assigned portfolio, develop strategic acquisition plans detailing critical insights and new business opportunities
Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels and leverage to build expertise on client’s business or industry specifics, competitive landscape and product differentiators
Proactively reach out to customers and/or agencies, deliver a customized solution and ensure delivery to pre-defined campaign KPIs
Identify and implement intelligent client research, ROI reporting and industry-specific information by leveraging internal tools and resources for teams’ benefit
Assess and understand the agency landscape, develop deep senior level agency relationships and drive engagement to influence spends
Structure and manage complex negotiations to successful closure and delivery
Consistent achievement of business-level revenue and consumption targets through disciplined pipeline, forecast and risk management on a monthly/quarterly basis
Qualifications
Basic Qualifications
BA/BS degree in marketing or a related field
5+ years of experience in B2B sales or advertising, media sales and / or business development
Preferred Qualifications
MBA or post-graduation (relevant)
Excellent verbal and written communication skills
Experience selling business solutions to marketers and driving revenue through development of long-term strategic relationships
Exposure to marketing technology / automation or online media sales at a Tier 1 publisher platform or tier 1 domain consulting with brand / performance marketers
Ability to understand and manipulate data to form a compelling sales story
Suggested Skills here
Collaboration
New business
Strategic mindset
Additional Information
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Join us to transform the way the world works
Job Description
LinkedIn Marketing Solutions is a Billion-dollar plus industry in India and native advertising is the fastest growing component of that market. LinkedIn India is the market leader in B2B content marketing domain that is expected to grow at 50%+ YOY. We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
This position is a key contributor in helping showcase LinkedIn as a premier network for new brands or entities to market to the world’s professionals. You will evaluate assigned sales portfolio and set strategic objectives to grow revenue and collaborate with multiple internal and external stakeholders to deliver against numbers.
This role provides an opportunity to build expertise in digital advertising specifically focused on content marketing and marketing technology. You will have the ability to create thought leadership on Marketing Solutions narrative and influence key marketers/marketing organizations as well as agency groups / partner entities.
Responsibilities
Assume ownership of assigned portfolio, develop strategic acquisition plans detailing critical insights and new business opportunities
Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels and leverage to build expertise on client’s business or industry specifics, competitive landscape and product differentiators
Proactively reach out to customers and/or agencies, deliver a customized solution and ensure delivery to pre-defined campaign KPIs
Identify and implement intelligent client research, ROI reporting and industry-specific information by leveraging internal tools and resources for teams’ benefit
Assess and understand the agency landscape, develop deep senior level agency relationships and drive engagement to influence spends
Structure and manage complex negotiations to successful closure and delivery
Consistent achievement of business-level revenue and consumption targets through disciplined pipeline, forecast and risk management on a monthly/quarterly basis
Qualifications
Basic Qualifications
BA/BS degree in marketing or a related field
5+ years of experience in B2B sales or advertising, media sales and / or business development
Preferred Qualifications
MBA or post-graduation (relevant)
Excellent verbal and written communication skills
Experience selling business solutions to marketers and driving revenue through development of long-term strategic relationships
Exposure to marketing technology / automation or online media sales at a Tier 1 publisher platform or tier 1 domain consulting with brand / performance marketers
Ability to understand and manipulate data to form a compelling sales story
Suggested Skills here
Collaboration
New business
Strategic mindset
Additional Information
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.