Associate Manager, Marketing & Media Strategy
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Associate Manager, Marketing and Media Strategy supports how we use in-house media and marketing email to meet the goals of our subscription business. You will contribute to campaign strategy that is following NYT brand values and editorial judgment. You will also communicate campaign goals and performance with partners to gain understanding on emerging media opportunities.
You are fluent in channel best practices and the technology that supports each channel (email, display, audio and print). You are also curious, with a transformative mindset and the ability to identify gaps, designing creative solutions through the use of data and insights.
You will report to the Manager, Marketing and Media Strategy and collaborate with partners in Marketing, Creative, Operations, Product, and Technology to establish The New York Times' as an excellent marketing program.
This is a hybrid position, based in New York City, and includes regular attendance in the office each week per your departmental guidance.
Responsibilities:
Planning and Execution
- You will help plan and execute in-house media (digital, print, audio) and email for marketing campaigns, and you will accelerate the impact of our campaigns.
- With an emphasis on email, you will support high impact, multi-channel media programs to support the full-funnel needs of our business.
- You will activate testing roadmaps designed to extract relevant insights for channels and campaign strategies and will use past insights to improve the strategy for our in-house media campaigns.
- You will oversee all aspects of campaign performance, from measurement of campaign delivery and trends to assessing the broader organizational impact.
Collaboration
- As a member of the Marketing & Media Strategy team, you operate at the center of several strategy-oriented teams. Understanding the unique expertise and priorities of your partners, and working with them to achieve common goals, will be an essential ingredient in the recipe of your success.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 2+ years email marketing experience, either agency or client/publisher-side
- Experience with digital media channels, either agency of client/publisher side
Preferred Qualifications:
- An audience-first mentality with experience developing smart segmentation strategies and customer email journeys
- Experience connecting channel performance with goals
- Experience selecting marketing channels best suited to meet campaign goals
- Ability to make actionable inferences based on data observations
- Comfortable with marketing/advertising technology and technical language
#LI-Hybrid
REQ-018890
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