Associate Manager, Paid Social
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
The New York Times has an opening for an experienced Paid Social, Associate Manager to join our new in-house Paid Acquisition team and increase growth across Meta, TikTok, LinkedIn, Pinterest, and Snap and other platforms. You will contribute to the end-to-end social campaign management — from execution and optimization to platform innovation — ensuring our campaigns create impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will help accelerate turnaround times, streamlining operations, and maximizing results across all paid social channels.
You will report to the Manager leading Paid Social within the Paid acquisition team.
You will based at our headquarters in New York, NY in this hybrid role with a requirement of 3 days in the office weekly.
Responsibilities:
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You will lead end-to-end paid social campaign execution and optimization
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You will design and manage audience segmentation, creative rotation, and budget pacing
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You will develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements.
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Collaborate with in-house media strategy team to develop and build advertising formats based on performance insights
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Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
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Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
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Consult internal teams on channel best practices and provide creative insights to help inform the creative development process
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Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
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Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
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4+ years' experience managing paid social campaigns at scale (agency or in-house)
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2+ years' in performance marketing
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Deep expertise in Meta Ads Manager and at least two additional social platforms.
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Experience with campaign execution and management
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4+years' experience with audience targeting, creative optimization, platform features
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Familiarity with iOS 14+, CAPI, and evolving privacy frameworks
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4+ years' experience hitting ROAS, CPA, or CPI goals
#LI-Hybrid
REQ-018822
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