Associate Product Manager - Subs Growth and Lifecycle

As our digital subscription business grows, so does the importance of delivering thoughtful, frictionless, and value-driven experiences across the entire subscriber lifecycle. 

The role 

We are seeking a motivated Associate Product Manager to join our Subscriber Growth & Lifecycle product pillar. In this role, you will support the continuous improvement of subscription journeys that maximise subscriber lifetime value and foster long-term loyalty across web and app. 

This is a hands-on role with strong exposure to strategy and delivery. You will contribute to initiatives across retention, upgrades, and customer care, working closely with experienced product managers, engineers, analysts, marketers, and customer operations teams. It offers a valuable opportunity to develop deep expertise in subscription products, monetisation, and experimentation within a globally recognised media organisation. 

Responsibilities

With support from Senior Product Managers, you will be responsible for:

• Own and optimise the end-to-end subscriber journey: You will be the product manager for key in-life subscription experiences, including upgrades, downgrades, cancellations, and re-engagement flows. You will continuously identify and address friction points, and champion a subscriber-first mindset in everything you do. 
• Drive monetisation and experimentation: You will develop and execute a roadmap of monetisation initiatives, including offers, add-ons, and subscription tiers. You will design and run experiments to optimise our upgrade and retention paywalls, and use data to inform our pricing and packaging strategies. 
• Innovate in customer care: You will partner with our Customer Care teams to redefine how we serve our subscribers. You will lead the development of our self-service and assisted service journeys, including implementing AI-powered bots and other automation technologies to improve efficiency and customer satisfaction. 
• Champion a data-driven culture: You will define and analyse key metrics such as churn, upgrades, engagement, and customer satisfaction. You will use this data to measure the impact of your initiatives, identify new opportunities, and communicate your progress to stakeholders.
• Lead with influence: You will write clear and compelling user stories, acceptance criteria, and product documentation. You will use your strong communication and collaboration skills to align your team and stakeholders around a shared vision and roadmap. 

Who you are

• A proven track record of driving results: You have some experience in product management or a similar role (such as Product Marketing or Product Analytics) with a focus on digital customer journeys. You can point to specific examples of how you have used offers, discounts, add-ons, or subscription tiers to achieve business goals. 
• A deep understanding of the subscriber lifecycle: You have experience with paywall campaigns, experiments, or launches across web and app. You are familiar with the key levers for driving subscriber engagement, retention, and lifetime value. 
• A strategic and analytical mindset: You are comfortable working in a fast-paced, ambiguous environment with shifting priorities. You have a structured, data-informed approach to problem-solving and prioritisation. You are proficient in using data to make decisions and measure success. 
• Exceptional collaboration and communication skills: You are a natural collaborator who can work effectively with designers, engineers, analysts, and operational teams. You can articulate your ideas clearly and persuasively, and you are a great listener. 
• A "go-getter" mindset with high autonomy: You are a self-starter who takes initiative and can run with things independently. While you will have support from senior PMs, you are comfortable taking the lead on projects, navigating ambiguity, and proactively pushing initiatives to completion. 

Nice to have: 

• Experience managing monetisation for a B2C app and web product. 
• Exposure to monetisation automation, personalisation, or machine-learning-driven decisioning.
• Familiarity with subscription platforms or lifecycle marketing tools (e.g., Zuora, SF). 
• Experience with data analysis and visualisation tools (e.g., Amplitude, Tableau, SQL). 

Why this role matters 

This is an opportunity to make a real impact on The Economist's future. By improving our in-life subscription experience, you will not only drive revenue growth but also help us build a more sustainable and resilient business. You will be at the heart of our efforts to create a lifelong relationship with our readers and to ensure that The Economist remains the world's leading source of analysis on international business and world affairs for generations to come. 

#LI-Hybrid