B2B CRM Specialist (12 months fixed term contract - renewable/convertible)

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Operate as an owner

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the team:

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to B2B user growth and retention for a massive global user base, including our key markets. You will work alongside marketing and B2B team, and even coordinating with engineers, product managers, designers as a part of the CRM team.

About the role:

We are looking for a B2B CRM Specialist to own and scale our HubSpot operations, supporting lead generation, retention, and growth across our B2B business. This role sits at the intersection of campaign execution and automation excellence, ensuring that the CRM engine runs smoothly and efficiently while enabling the team to deliver impactful campaigns.

You will be responsible for translating business objectives into CRM campaigns and workflows, maintaining operational quality, and collaborating closely with both internal stakeholders and external partners. This is a hands-on role where your ability to manage details, prioritise tasks, and execute with precision will directly impact how we grow and retain our B2B user base.

This is the role for you if you’re excited to work on the things listed below:

• Manage and optimize HubSpot CRM operations to support B2B growth, retention, and lead generation.
• Build, segment, and filter contact lists to deliver highly targeted campaigns and execute email campaigns, coordinating with various stakeholders.
• Create and maintain automated workflows in HubSpot to improve operational efficiency with campaign scalability and customer journeys.
• Ensure the Hubspot automation and workflows with streamlining marketing, sales, and operations processes based on data integrity and CRM consistency.
• Set up and manage contact forms and lead-generation dashboards with understanding business objectives to secure strategic alignments in Hubspot.
• Monitor, analyze, and report on campaign/automation performance to drive continuous improvement.

The skills you will need to be successful in the above:

• Minimum 3 years of professional experience, with at least 2 years of hands-on HubSpot CRM expertise.
• Proven track record in B2B CRM strategy, campaign & workflow execution, and automation based on strong understanding on dashboard and performance tracking.
• Seasoned experience across B2B user growth and retention mechanics.
• Demonstrated ability to manage multiple stakeholders and adapt content to meet evolving requirements.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented and operationally strong, with the ability to build, QA, and optimize campaigns independently.

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed. 

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call to discuss your background and skillset for this role more in detail, as well as do a live exercise
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes

What’s in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite 
• Flexible working hours and location
• Medical insurance for you and your dependents