Brand Campaign Manager
The Economist GroupWho we are
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
The role:
We’re hiring a Brand Campaign Manager to safeguard The Economist brand across day-to-day marketing. You’ll support the VP of Brand Marketing by keeping copy and creative on-brand, managing high volumes of assets, and helping run a robust brand-video pipeline. This role is hands-on, detail-driven and fast-moving—perfect for someone with sharp editorial judgement and a meticulous eye for consistency.
Responsibilities:
- Brand governance (BAU & brand assets)
- Ensure brand voice, standards and messaging are consistent across regions, partners and platforms
- Act as a critical reviewer for marketing materials before they are sent to senior marketing and editorial leads for final sign approval
- Edit/refine copy for tone, clarity and consistency in line with The Economist’s voice and style, balancing editorial integrity with commercial needs
- Provide clear guidance to internal teams and agencies; field day-to-day brand questions
- Brand video support
- Manage our brand video marketing efforts end to end
- Involves partnering with Editorial, our video editor and the in-house paid team to keep a steady pipeline of brand-elevating content
- Ensure videos perform against ambitious brand KPIs and work cross functionally to optimise performance
- Asset operations
- Coordinate asset intake, versioning, localisation, accessibility checks, usage rights and archival hygiene
- Run pragmatic QA: specs, alt text, captions, credits, legal lines, link tracking and consistency checks
- Maintain orderly asset libraries; improve findability and “reuse vs. reinvent.”
Who you are:
- Experience in brand, editorial, or marketing (media/publishing or premium brand a plus)
- Proven copyediting / copywriting skills and comfort enforcing a distinctive tone of voice
- Razor-sharp attention to detail; strong grasp of brand systems and how assets travel across channels
- Practical familiarity with asset/workflow tools (e.g., Airtable) and basic creative tools (Adobe/Canva/Figma a plus)
- Calm under pressure; excellent prioritisation; collaborative and diplomatic
#LI-Hybrid
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.