Brand Marketing Manager, Claude
AnthropicAbout Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools. This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes.
You'll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows. You'll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration.
What You'll Do:
Shape the Overarching Claude Brand Story:
- Lead the development of Claude's overarching product narrative framework - the foundational story that connects technical capabilities to human impact across all audiences
- Craft compelling proof points that substantiate our positioning with concrete, emotionally resonant examples
- Translate complex AI capabilities into clear, differentiated brand narratives that resonate with both power users and enterprise decision-makers
Turn Product Moments into Brand Moments
- Transform launches and product releases into breakthrough brand moments that generate cultural conversation and enterprise leads
- Develop go-to-market frameworks that balance technical credibility with mainstream accessibility
Build the Brand × Enterprise Bridge
- Create the strategic foundation for Enterprise Brand Programs that turn customer success into compelling proof points
- Develop brand toolkits and narratives that enable enterprise sales cycles
Quarterback Agency Partners
- Manage relationships with multiple brand and product-focused creative partners, and research agencies
- Push creative work to breakthrough while maintaining strategic alignment
Own Brand Operations
- Develop measurement frameworks that connect brand work to enterprise outcome
- Build scalable processes as the team and ambition grow
You may be a good fit if you:
- 10+ years in brand marketing with substantial experience in product-centric storytelling and brand strategy
- Deep expertise marketing complex technical products (B2B SaaS, AI/ML, deep tech) with consumer-grade craft
- Track record at companies known for world-class brand and product marketing
- Experience managing high-visibility, high-pressure campaigns with 7-8 figure budgets
- You are a strategic storyteller. You can distill complex technical capabilities into simple, emotionally compelling narratives without dumbing them down
Strong candidates may also have:
- Audience fluency: You speak the language of both power users (who care about capabilities) and enterprise buyers (who care about outcomes and trust)
- Technical curiosity: You're energized by understanding how things work and translating technical depth into human impact
- Agency partnership: You know how to be a true creative thought partner - pushing work to breakthrough while giving clear strategic direction
- Speed + judgment: You make fast decisions with incomplete information and know which battles matter
- Cross-functional leadership: You can align product, enterprise, comms, and creative teams around a unified narrative without formal authority
The expected base compensation for this position is below. Our total compensation package for full-time employees includes equity, benefits, and may include incentive compensation.
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process