Chief Marketing Officer

Change.org has an incredible opportunity for a mission-driven, narrative-shaping, movement-building marketing leader!

As Chief Marketing Officer (CMO), your mission is to build the world’s most recognized, impactful, and trusted brand in social change. Through inspiring storytelling and a full stack of brand and marketing initiatives, you will steward a multidisciplinary team to build brand awareness, affinity, understanding and adoption across 13 global markets.

Why This Role Matters

It’s a unique time to join Change.org. At a time when dissatisfaction with democracy globally is at an all-time high, we’re investing heavily in using AI to build the most powerful tools in the world to give people greater voice, while bringing people across the political spectrum together to identify shared solutions.

Our core petitions platform, used by more than 100 million people annually, is growing rapidly - and we are rebuilding it from the ground-up using AI tools to turn anyone into a powerful civic leader on the issues they care about. We are also now preparing to launch an entirely new platform that will bring millions of people together across political divides to find common-ground solutions locally, nationally and globally, in order to identify the >80% of issues that most people agree on and reduce polarization.

As CMO, you will lead a global team focused on establishing Change.org as the platform the world turns to for democratic input and decision-maker accountability. Over the past decade, Change.org has achieved an average brand awareness of 47% across the 13 major democracies in which we have staff. Your role is to expand that reach, deepen public trust at a time of polarization, and grow a globally iconic civic brand that is perceived as open and credible.

You will guide the strategic direction and execution of all global marketing and communications efforts, spanning corporate communications, media relations, social, creative production, external affairs, and growth marketing. And you will do this alongside a talented team at the intersection of technology and social impact, and focused on building healthier democracies globally. 

What You’ll Do

Brand Positioning

• Shape and steward Change.org’s global brand narrative, positioning us as an iconic civic platform that is credible and trusted across countries, political perspectives, and stakeholders.
• Expand our brand trust among politically diverse audiences and champion openness and pluralism as core to our brand identity, promoting the belief that democracy requires the diversity of perspectives in a country to be heard.
• Ensure Change.org is seen as the go-to platform for civic participation during a time of democratic decline and AI-driven disruption.

Strategic Execution

• Develop and own our global marketing strategy and execution to drive brand awareness, affinity, and understanding across communications, external affairs, social, content production, and off-platform growth marketing.
• Translate company-wide strategy into executable marketing plans that engage our key user types, from hundreds of millions of users to hundreds of thousands of digital influencers to thousands of local, state, and national governments and institutional decision-makers.
• Lead and scale high-impact product marketing campaigns to promote our expanding product portfolio, including AI-empowered petitions, civic dialogues, and personalized voter guides.
• Identify and lead the pursuit of key strategic partnerships to increase brand trust and drive adoption among key audiences. 

Team Leadership

• Lead and grow a globally distributed team of brand strategists, creatives, marketers and communications specialists across 13 markets.
• Foster alignment, clarity, and collaboration across regions and disciplines, ensuring high performance and a healthy team culture.
• Champion our organization values and mission alignment across the MarComms team.
• Serve as a key member of the Change.org executive team, helping guide overall company direction, performance, and culture.

What You'll Bring

Experience & Skills

• 10+ years of senior marketing leadership in digital-first organizations with large-scale consumer audiences.
• A proven record of increasing brand awareness and brand affinity and leading brand positioning efforts, especially in politically or reputationally complex domains.
• Exceptional storytelling ability, with a proven track record of creating compelling content that drives engagement and impact across digital platforms.
• Strategic yet hands-on, you are as comfortable shaping long-term roadmaps or high level messaging as you are diving into ROMI models or detailed, tactical marketing plans.
• Experience launching high-visibility digital products that require public trust and user activation.
• Understanding of AI trends and a diversity of AI tools or applications for marketing and communications.
• Experience working in or adjacent to political, civic, or advocacy spaces is preferred, particularly experience navigating a brand within a highly polarized environment.
• Expertise across the full marketing funnel, including PR, social, influencer engagement, media relations, content production, external affairs, and off-platform growth marketing.

Mission Alignment

• Mission-driven and impact-oriented, you deeply believe in the importance of building better democracies and want to help shape their future.
• Champion of openness and pluralism, you believe that progress emerges through dialogue and the inclusion of diverse perspectives, including those you strongly disagree with. You see transparency, ideological balance, and public trust as essential foundations for better democracy.

Leadership

• Visionary storyteller who knows how to win hearts and minds through compelling campaigns, media placements, and storytelling.
• A thoughtful manager who inspires high performance in global, cross-functional teams.
• Leverage experimentation and rigorous analytics to maximize effectiveness.
• Comfortable operating in fast-moving and complex environments.

Interested? Great! Here's what you should know:

This is a full time, remote role that may be based in the United States or Canada.

The annual salary is $400,000 USD + up to 50% bonus ($200,000) for a total on target earning of $600,000. Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location.

Global benefits include unlimited PTO, a minimum of 18 weeks of paid parental leave, and a variety of mental & physical health perks.

Here's our engagement process:

• Exploratory calls with our CEO and other key team members as needed
• Recruiter meeting to discuss our culture, core values, and your experience with brand narrative and reputation management
• CEO interview
• Written exercise & follow up discussion
• Final video interviews with key leaders + board members
• Wrap up call with the CEO
• Reference checks
  

Come help us build the world’s most recognized, impactful, and trusted brand in social change! We're just getting started!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.

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