Content and Brand Manager

What We Do

At Leading Educators (LE), we know that excellent teaching is the most important driver of student success. The moment a student steps foot in the classroom, their opportunity to learn depends on how prepared their teacher is to translate complex content knowledge, standards, and their knowledge of that student into lessons that help them learn deeply and apply their thinking to the real world.

That’s a big lift, and it often happens alone. As a national nonprofit, we partner with school systems to overcome persistent instructional challenges, foster intentional collaboration and adult learning by design, and ignite new possibilities through systemic solutions at the intersection of teaching, talent, and technology.

We work shoulder-to-shoulder with educators at every level of the education system to strengthen their instructional and leadership practices, bring a vision for excellent instruction to life with consistency, and ensure every student reaches their full potential.

Through direct support, strategic advising, innovation pilots, and best-in-class research, we help educators work toward a future where every student is ready to thrive. Learn more about our work at leadingeducators.org.

Internal and External Candidate Application Deadline: 3/12/2026

Position

Ideas have power, but only when they reach the right people. As the Content and Brand Manager, you'll translate Leading Educators' editorial strategy into coordinated brand visibility, audience growth, and inbound demand—ensuring that our thought leadership investments consistently generate measurable impact and drive partnership interest.

This is a strategic execution role that sits at the intersection of thought leadership and growth. You'll work in close partnership with the Editorial Director to convert editorial priorities and publishing cadence into integrated campaigns, audience engagement strategies, and measurable marketing outcomes. While the Editorial Director shapes narrative direction and content priorities, you'll build the infrastructure and execution plans that ensure those ideas reach priority audiences—district leaders, state leaders, funders, and other key stakeholders—and generate sustained engagement and conversion.

You'll lead campaign architecture, audience segmentation, distribution strategy, and performance optimization across multiple channels. You'll manage CRM and marketing automation systems to support targeted engagement, design multi-channel distribution plans that extend the lifecycle impact of major releases, and use data and performance insights to continuously optimize campaigns. Your work will transform thought leadership into measurable business outcomes—expanded brand presence, increased engagement among priority stakeholders, and growing inbound partnership interest.

Do you have expertise in…

• Content marketing and campaign strategy, with proven ability to translate thought leadership and long-form content into integrated campaigns that drive engagement and lead conversion?
• Audience growth and lifecycle marketing, with strong understanding of marketing funnels, audience segmentation, and strategies to build sustained engagement with priority stakeholders?
• Multi-channel campaign execution, with demonstrated success managing email, social, web, and paid media campaigns that amplify content and drive measurable outcomes?
• Marketing systems and analytics, with proficiency in CRM and marketing automation platforms and demonstrated ability to analyze performance data and optimize campaigns based on insights?

Do you enjoy…

• Turning strategy into action, converting editorial priorities into comprehensive campaign roadmaps that connect publishing efforts to audience growth and pipeline generation?
• Building audience relationships, designing segmentation strategies and nurture sequences that move priority stakeholders from awareness to engagement to conversion?
• Optimizing for impact, using performance data, A/B testing, and channel optimization to continuously improve campaign effectiveness and drive measurable business outcomes?
• Managing complexity cross-functionally, coordinating with Editorial, Development, Programs, and Partnerships teams to align on goals, timelines, and roles while adapting plans as priorities and organizational needs shift?

If you've answered affirmatively to these questions and meet the following prerequisites, we urge you to seize this opportunity. This role calls for the following:

• 3–5+ years of experience in content marketing, brand strategy execution, demand generation, or audience growth roles with demonstrated ownership of campaign performance
• Experience translating thought leadership or long-form content into integrated campaigns that drive engagement and lead conversion
• Strong understanding of marketing funnels, audience segmentation, and lifecycle marketing strategies, with demonstrated ability to build conversion pathways that increase qualified engagement
• Experience managing CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems
• Proficiency in foundational graphic design principles and technical application in Google Suite, Canva, and similar tools
• Demonstrated ability to analyze performance data and use insights to optimize campaigns, distribution strategies, and channel mix
• Experience executing multi-channel campaigns including email, social, web, and paid media
• Strong project management skills, with ability to coordinate cross-functional timelines, deliverables, and stakeholder priorities
• Experience using AI tools to support marketing workflows, campaign planning, audience analysis, and performance optimization
• AI Fluency at the Practitioner level—actively using AI tools to improve work quality, identifying appropriate use cases, and exercising sound judgment about responsible AI application
• Ability to travel moderately for organizational retreats, programming, and professional development; must be authorized to work for any employer in the United States
• Experience in education, nonprofit, policy, or mission-driven organizations (strongly preferred)

Travel Requirements

• This is a remote position requires moderate travel
• National travel for org retreats, programming, job related travel, or professional development 
• Outside of the above mentioned travel, this person will work from a home office that must be located anywhere within the U.S.

Questions? We’re here to help.

If you have questions about this role or about our hiring process at any point, please don’t hesitate to reach out to us at talent@leadingeducators.org. This inbox is monitored regularly, and we aim to respond within two business days. To ensure your question receives a thoughtful and timely response, we kindly ask that you refrain from emailing individual staff members or members of our HR team directly. The best way to connect with us is always through talent@leadingeducators.org.

Why Work at Leading Educators? 

Imagine being part of an organization where your ideas and perspectives are highly valued. At Leading Educators, we believe in fostering individual strengths, encouraging personal growth, and embracing innovative ideas. If you thrive in a remote working environment, with the added excitement of travel, we're the perfect fit for you. By joining us, you become part of a powerful community of peers nationwide. Regardless of your location, you possess the power to make a significant impact on both students and teachers who rely on us daily. Join Leading Educators and become an integral part of driving progress in education. 

Learn About Our Mission & Values:

Mission: Leading Educators partners with school systems to sustain the teaching, leadership, and conditions for every student to succeed in school and in life.

Values:

• Build on strengths: We affirm and begin with the unique and collective talents, experiences, and wisdom of ourselves and others.
• Continuously learn: We develop ourselves and others. We apply new learning and deepened self-awareness to our relationships and practices.
• Prioritize people: We build trust and reflect on the impact of different perspectives and experiences.
• Champion success for all: We re-imagine structures, habits, and mindsets to ensure every learner has access to evidence-based learning opportunities.

Use of Artificial Intelligence in Hiring

• We use artificial intelligence–enabled tools throughout our hiring process, from the moment a candidate applies through the offer stage, to support administrative tasks and the initial review of candidate materials. These tools help us organize, analyze, and surface relevant information efficiently, but they do not make hiring decisions.

• All candidate materials—including applications, resumes, assessments, and interview feedback—are reviewed and evaluated by people. All hiring decisions, including interview selection, advancement, and offers of employment, are made by humans.

• We use AI solely as a support tool to assist with early-stage reviews and process efficiency. We do not use AI in ways that discriminate based on protected characteristics, nor do we use ZIP codes or similar data to target or exclude protected groups. Our hiring practices are designed to be fair, consistent, and aligned with equal employment opportunity standards.

Benefits

• Compensation: 
  
  • If hired for this position, the base salary range is $70,928 to $90,272 per year. Most new hires enter the range at a specific point based on their qualifications and the role level. For this position, the standard starting salary is $80,600, which is based on meeting the minimum requirement of 3–5 years of relevant experience.
  • If you have more than 5 years of directly relevant experience, your starting salary may be adjusted higher within the range, up to a maximum starting salary of $84,745. This approach ensures that candidates with additional experience beyond the minimum are recognized in the initial salary offer.

• Benefits:
  • 100% paid medical, dental, and vision coverage for individual employees. Additional premium costs are covered 60% by Leading Educators for partners and dependents on medical, dental, and vision plans. 
  • 4% matching 401k plan, Flexible Spending Accounts for medical, childcare and commuter expenses, and an Employee Assistance Program (EAP). Benefits are valued at or above $9,000 for employees.
• Time Off: 
  • First three years of employment, full time staff accrue 22 days a year. 
  • Five additional days are accrued after the third and sixth year of employment.
  • Leading Educators also offer 16 additional paid days off for various holidays, including three floating holidays staff may use at their discretion.

Equal Opportunity Employment 

Leading Educators is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or any other characteristic protected by applicable local, state, or federal laws, rules, or regulations.

Apply: https://leadingeducators.org/careers/opportunities

#LI-CN1