CredLens Director, Sales

Are you the type of person who comes back from a conference with three new best friends? Do you live for the thrill of a signed contract? Are you passionate about unlocking the power of rigorous outcomes measurement? Do you firmly believe that good data can be a catalyst for improving workforce development and fueling economic mobility? If this sounds like you, come join us at CredLens as we continue our rapid growth and scale!

The Sales Director at CredLens will play a pivotal role in executing CredLens’ sales strategy, driving revenue growth across key customer segments and expanding market reach through strategic, high-touch prospecting and outreach. This role will focus on identifying and securing new business opportunities, optimizing sales operations, and managing CredLens’ go-to-market tech stack. The Sales Director will also be responsible for effectively communicating CredLens’ value proposition to decision-makers at credential issuing bodies, higher education institutions, state agencies, funding organizations, and more. Additionally, they will work cross collaboratively with CredLens’ product, engineering, and communications teams to align sales efforts with market needs. During a time of rapid growth and scale, the Engagement Manager will play a pivotal role in expanding CredLens’ market reach and positioning it as the premier outcomes data solution for non-degree credentials. 

CredLens is a national data trust focused on verified outcomes insights for non-degree credentials. CredLens is the newest affiliate of Strada Education Foundation, launched in 2024 and backed by several key philanthropic funders in the space. We’re laser-focused on helping credential issuers, funders, policymakers, and more address the critical data gaps that prevent them from fully marketing and scaling their impact. CredLens is actively delivering outcomes insights to its stakeholders via enterprise-grade dashboards and visualizations and is the best-in-class solution to power ongoing research for industry-based, professional, and workforce credentials.  

CredLens is scaling fast - we’re projected to double our headcount by year-end and are actively expanding our team across the board. We’re a fast-paced startup with aggressive goals and targets, so if you’re a self-motivated builder, this may be the place for you.  

• Sales Strategy & Execution: Support the execution of CredLens’ sales strategy to drive revenue growth across our various customer segments (credential issuers, higher ed institutions, policymakers, funders, and more)
• Market Expansion: Identify and pursue net-new business opportunities via market maps, highly customized outreach campaigns, and networking opportunities, leveraging industry insights and market trends to ensure CredLens is reaching target segments effectively
• Sales Operations & Process Improvement: Optimize sales processes, track monthly performance metrics, administer and manage sales software (Zoominfo, Salesforce)
• Data-Driven Selling: Effectively communicate the value proposition of the CredLens solution to key decision makers at credentialing bodies, higher ed institutions, state agencies, funders, and more
• Partnership Development: Cultivate strategic partnerships with industry organizations, foundations, and policymakers to enhance CredLens’ visibility and impact
• Collaboration with Product & Research Teams: Work closely with product and engineering teams to align sales efforts with the evolving needs of key stakeholders
• Revenue & Growth Forecasting: Assist in forecasting revenue and growth opportunities, ensuring CredLens' sales objectives are met or exceeded

• Proven track record of success in selling into higher education institutions and credential issuers (product sales experience preferred but not required)
• 7+ years of experience
• Bachelor’s degree preferred
• Experience creating large-scale market maps and translating them into bespoke, highly customized sales campaigns
• Demonstrated ability to meet and exceed aggressive sales quotas and targets
• Excellent communication and relationship-building skills
• Thrives in fast-paced, dynamic startup environments where goals and priorities shift quickly
• Understanding of the non-degree credential space, including key players, trends, and challenges
• Passionate about education and committed to CredLens' mission of closing the data gap for non-degree credentials

Travel Requirements

This role will involve very light domestic travel for conferences and client meetings.

Mission and Values Alignment:

Committed to providing equitable pathways to opportunity through PSET, particularly for individuals who have faced significant barriers. Demonstrated alignment with CredLens' guiding values, commitment to building a strong and healthy workplace culture, and working in a collaborative environment.    

Diversity, equity, and inclusion are central to CredLens' organizational vibrancy, employee experience, and mission. We strongly encourage applicants from people of color/the global majority, immigrant, bilingual, and bicultural individuals; people with disabilities, members of the LGBTQIA2S+  and gender nonconforming communities; and people with other diverse backgrounds and lived experiences. We believe every member on the team enriches our workplace by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and discover, design, and deliver critical insights and solutions.