At Nexford, we’re building a new kind of university: one that’s affordable, flexible, relevant, and 100% online. One that prepares learners for the careers of tomorrow — without the burden of student debt.
We’re looking for a Demand Generation Manager who is equal parts strategist and executor — someone who thrives on building campaigns that drive measurable growth and convert interest into action. If you’re a B2C growth marketer who moves fast, tests fearlessly, leverages AI and automation to scale, and wants to shape the future of global education, this role is for you.
What You’ll Do
As our Demand Generation Manager, you’ll own the strategy, execution, and optimization of multi-channel campaigns designed to generate qualified leads, nurture prospects, and accelerate conversions from awareness to enrollment. You’ll work closely with performance marketing, content, product, and sales teams to deliver results across the entire learner journey.
Campaign Strategy & Execution
- Design and execute integrated demand generation campaigns across paid, organic, email, and partnership channels
- Own the full campaign lifecycle — from planning, budgeting, and targeting to execution, optimization, and reporting
- Implement audience segmentation strategies to deliver personalized messaging and offers
- Leverage AI tools and marketing automation to scale campaign impact and efficiency
Pipeline & Conversion Optimization
- Develop nurture sequences and remarketing strategies to move leads through the funnel
- Partner with sales/admissions teams to align on lead scoring, hand-off processes, and follow-up strategies
- Continuously optimize CPL, CPA, and conversion rates at every funnel stage
Data, Testing & Reporting
- Define KPIs for each campaign and channel; track performance daily and weekly
- Run A/B and multivariate tests on messaging, creatives, landing pages, and calls-to-action
- Use data insights to refine targeting, creative, and budget allocation
- Maintain clear, actionable performance dashboards for leadership and stakeholders
Collaboration & Growth
- Work with content and creative teams to develop high-converting assets and lead magnets
- Explore and pilot emerging channels and partnerships to drive new sources of demand
- Stay ahead of digital marketing trends, tools, and tactics to keep Nexford’s growth strategy innovative
Who You Are
You’re not just a campaign manager — you’re a growth architect. You’re data-obsessed, experiment-driven, and relentlessly focused on outcomes. You can zoom out to design the big picture and zoom in to tweak ad copy or UTM tags without missing a beat.
You Have:
- 5+ years of experience in demand generation, growth marketing, or B2C performance marketing
- Proven track record of building campaigns that deliver high-quality leads at target CPL and conversion rates
- Strong knowledge of digital marketing channels including paid search, paid social, display, email, SEO, and partnerships
- Hands-on experience with marketing automation and CRM platforms (HubSpot preferred)
- Expertise in campaign tracking, attribution, and analytics tools (GA4, ad platform analytics, spreadsheets)
- Comfort working in fast-paced, test-and-learn environments
Why Nexford?
- 🚀 Work at the intersection of education, technology, and impact
- 🌍 Be part of a remote-first, global team of ambitious thinkers and doers
- 🎯 Focus on outcomes, not hours — we care about results, not timesheets
- 🧠 Enjoy a culture of continuous learning — we’re always improving
- 💡 Help shape the future of higher education — and expand access to millions
Ready to apply?
We’d love to hear from you. Apply now and help us build the university of tomorrow.