Digital Strategist

Role Title: Digital Strategist

Contract Type: Permanent

Reporting To: Director, Creative, with a dotted line to Office of the Chair

Department: Communications

Location: Washington D.C. or New York

Team Name: Creative

Role Purpose:

Harnesses the power of digital content, platforms, and performance data to amplify OSF’s leadership, advocacy efforts, brand identity, and issues. This role supports OSF’s senior leadership, particularly the Chair, in shaping their online presence, staying aligned with organizational goals, and driving engagement across emerging platforms and audiences. Requires discretion and the ability to act in a confidential capacity regarding leadership strategy and activities.

Key responsibilities

• Develop and execute digital strategies to advance OSF’s advocacy, issue, brand identity, and leadership goals.
• Manage content across social platforms (Facebook, Oversee the online presence of OSF’s senior leaders, particularly the Chair, across platforms including X, Instagram, Facebook, Threads, LinkedIn, Bluesky, and other digital mediums as required.
• Create and manage the Chair’s content calendar; capture content related to key trips and engagements to reflect the Chair’s leadership in action.
• Monitor, interpret, and report on social media and digital performance metrics from various sources and offer strategic insights to the Office of the Chair.
• Identify opportunities for leadership platform growth through influencer partnerships, creator collaborations, and other media (e.g. podcasts). Manage relationships with key contributors.
• Develop systems for approval workflows, brand voice alignment, and content publishing tailored to leadership accounts.
• Work closely with OSF Communications leadership to ensure alignment of the Chair’s digital voice with OSF’s larger narrative and priorities. Participate in regular comms check-ins regarding upcoming events, travel, messaging, and relevant media moments.
• Manage digital projects and initiatives in coordination with other teams and external vendors, agencies, and partners.
• Travel is required. Travel frequency depends on the role requirements.

People Responsibilities (Total Team/DRs)

None

Key metrics

Content quality and consistency; engagement and conversion rates; brand awareness and reach

Key internal relationships

Director, Creative, Digital Strategists; Communications Team, Office of the Chair

Key external relationships

Multimedia providers, agency partners, creators and influencers

The ideal candidate

• Substantial experience working in digital communications with a proven track record in project management across multiple projects
• Experience building and managing high-profile digital accounts, preferably for senior leaders or public figures, with strong storytelling, rapid response, and audience growth focus
• Expertise managing content calendars, editorial pipelines, and cross-functional coordination with senior stakeholders
• Superior writing and editing skills and experience producing and managing digital content, including messaging and short-form social media content
• Experience collecting, analyzing, and reporting on data from various sources, such as web analytics, social media platforms, email campaigns, and paid media
• Experience collecting, analyzing, and reporting on data from various sources, such as web analytics, social media platforms, email campaigns, and paid media
• Experience managing an email or newsletter program
• Experience with HTML
• Flexibility, creativity, initiative, and ability to take on multiple evolving responsibilities effectively
• Strong attention to consistency and detail
• Proven ability to collaborate cross-functionally with senior leaders

What we offer