Director, Brand Media Strategy
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The Director, Marketing & Media Strategy - Brand is responsible for the development, planning, and execution of integrated media strategies for The New York Times brand and its portfolio of products (Games, Cooking, Wirecutter, The Athletic).
The Director’s mission is to build our brand and product appeal by executing innovative campaigns that drive business results. This role requires a deep understanding of the media landscape and the ability to translate marketing objectives into impactful, cross-channel media plans that connect with audiences across paid, owned, and earned channels.
This is a hybrid position and includes regular attendance in a New York Times office each week as established by your departmental guidance.
Responsibilities:
- Translate marketing and business strategies into clear, actionable media objectives, leading stakeholder discussions and facilitating decision making
- Be a strategic thought leader for how The Times shows up in the world. Own the media narrative and champion new and innovative ways to connect with our audiences
- Develop media strategies, communications and tactical channel plans to maximize total impact.
- Demonstrate excellent strategic narrative skills, with a track record of developing sound rationale that balances logic and creativity.
- Lead the day-to-day management of our media agency partners, ensuring they deliver best-in-class planning and execution.
- Collaborate with cross-functional marketing teams (Creative, Brand Marketers, Analytics, Comms) to ensure a cohesive and integrated approach to campaigns.
- Partner with research and analytics teams to establish campaign measurement plans, analyze performance, and derive actionable insights to optimize future campaigns.
- Activate and manage programs on select media platforms
- Champion new and innovative media approaches, keeping the team at the forefront of industry trends and best practices.
- This role will report to the VP Marketing & Media Strategy
Basic Qualifications
- 10+ years experience in either brand or agency roles
- 5+ Brand marketing and media experience required
- Experience communicating with colleagues of all levels
- Experience consulting and working with technical, legal and financial teams
- Demonstrated experience interpreting consumer insights, data and research
- Demonstrated experience creating organized and efficient strategies under tight timelines
Preferred Qualifications
- Social media experience preferred
- Prior experience leading day to day management of media agency partners
REQ-018907
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