Director, Enterprise Creator and New Media (Contract)
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description
The New York Times' Marketing team is looking for a Director, Enterprise Creator and New Media. You will be a leader focused on how independent digital storytellers and new formats can deepen audiences' understanding of our journalism, via marketing. You will oversee the strategic vision of our enterprise-wide creator strategy. This strategy will involve hands-on execution, focusing on establishing long-term partnerships with a diverse group of creators. Their work will touch on news and current events, games, and sports. Moreover, they will share a commitment to accuracy and substance.
About the Role
Marketing plays a necessary part in extending this journalistic legacy into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds our brand and deepens affinity for our journalistic offering.
The Director, Enterprise Creator and New Media, sits in the marketing team and will also be part of a cross‑functional team evolving how The Times tells its story in the digital spaces where audiences discover news and culture. You will ensure that The Times is a primary resource for digital storytellers, expanding the reach of our journalism to new audiences while identifying opportunities to increase trust. You will partner with marketing, brand, communications, product and newsroom teams to guarantee a cohesive, standards‑driven approach to new media storytelling across the enterprise.
This is a hybrid role based in our New York headquarters, reporting to the Executive Director, Brand Activations and Talent. You can typically expect to be in the office 3 days per week.
Responsibilities:
Vision & Strategy
- Evolve our news, games and sports creator strategies to reflect the distinct audiences and norms of each space, while building our first enterprise‑wide approach to creator engagement.
- Partner with marketing and communications to advocate for new media efforts as essential brand and trust levers, expanding how The Times works with a diverse network of creators.
New Media
- Lead the thoughtful integration of creator‑led content and latest digital platforms into our marketing and communications plans, ensuring they promote the strength and integrity of our journalism.
- Identify meaningful new media opportunities and pilot approaches that reach new audiences without compromising our standards.
- Balance enterprise‑wide priorities with a deep focus on product‑specific storylines and launches.
Stakeholder Management & Leadership Communications
- Be an internal subject‑matter expert on new media and creators and act as the day‑to‑day contact for product, newsroom, marketing and communications leadership.
- Translate external trends, audience intelligence and shifts in the media landscape into thoughtful, relevant insights for senior partners.
Relationship Management
- Oversee creator strategy, brief development, content review, risk mitigation and relationship management to ensure agreement on The Times's editorial and brand‑safety standards.
- Represent relevant creator perspectives and interests to our teams.
Execute New Media Activations & Initiatives
- In partnership with creative agencies and our communications, marketing and product teams, advise on and implement creator and new media workstreams within your product portfolio, ensuring consistency and coordination across the enterprise.
- Prepare and support Times journalists and leadership engaging with new media, and contribute to reputation‑management efforts including direct engagement with supporters, skeptics and other partners.
Measurement and Value
- Establish clear goals, KPIs, measurement and reporting models for creators and new media projects to demonstrate their value to marketing and the broader organization.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 8+ years of social media and creator experience
- Experience managing creator programs
- Experience pivoting and prioritizing, from presenting to senior leadership to working through the granular details of project execution.
- Experience diplomatically navigating complex team member relationships
- An affinity for publishing and the ability to safeguard the user experience and editorial integrity while pursuing impactful partnerships.
Preferred Qualifications:
- Experience in Editorial or Publishing
REQ-019922
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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