Display, Video and Search Team Lead

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a significant impact on our planet - 10% of GHG emissions, to be exact. 

💻 Product: Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste.

📈 Scale: We’re growing fast: Our community of 118 million registered users and 246.000 active partners across 19 countries, have together already saved 443+ million meals from going to waste - avoiding over 1.198 million tonnes of CO2e! 

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner.

We’re looking for an exceptional Display, Video and Search Team Lead to join the Global Performance Marketing team at Too Good To Go! You’ll play a critical role in accelerating the growth of quality new users to the Too Good To Go app.

Your role and responsibilities

As the Display, Video and Search Team Lead, you will hold ultimate accountability for the strategy, performance, and long-term growth of our global activities across Google Ads, Demand-Side Platforms (DSPs), the Google Play Store, and the Apple App Store. You will be a player-coach, responsible for both high-level strategy and the hands-on development of your team. By implementing a full-funnel marketing approach, you will guide your team to capture user attention and drive meaningful conversions for our app.

Specifically, you will:

• Own Channel Strategy & Performance: Architect and execute the overarching strategy for our Global Display, Video, and App Store Optimization (ASO) channels, ensuring continuous performance improvement and sustainable growth.
• Lead and Develop Your Team: Act as a dedicated mentor and leader, fostering the skills and career growth of your team members. You will be accountable for building a culture of excellence and collaboration.
• Execute Full-Funnel Campaigns: Leverage a diverse set of platforms and tactics to build comprehensive campaigns that effectively guide users through every stage of the marketing funnel—from initial awareness to conversion.
• Champion Data-Driven Measurement: Partner directly with the Data team to establish and manage a rigorous pipeline for incrementality testing (e.g., Geo-Lifts), proving the incremental impact of your channel strategies.
• Drive Cross-Functional Collaboration: Work in close partnership with global and local teams to develop unified, strategic plans that ensure we achieve our collective business objectives together.

Requirements:

• Experience in managing performance-focused Display and Video campaigns, specifically including Google Video Campaigns, Google App Campaigns, Google Demand Gen, and programmatic buying via DSPs. Experience must be in a mobile-first or app-centric company (in-house or agency).
• Proven leadership capabilities with experience in a team lead or mentorship role, showcasing your ability to guide and develop a team.
• dedicated experience in mobile marketing, demonstrating a deep understanding of the app ecosystem.
• Hands-on ASO experience with a specific focus on optimizing app store presence through the creation of Custom Product Pages (iOS) / Custom Store Listings (Android) and the use of In-App Events / Promotional Content.
• Apple Search Ads (ASA) experience is highly preferred.
• Comprehensive understanding of full-funnel marketing strategies and the ability to execute campaigns that map to each stage of the user journey.
• Strong knowledge of Google platforms API and SDKs (Firebase), ideally with hands-on experience on these platforms.
• Familiarity with the different types of marketing attribution models, incrementality testing (Geo Lift and Meta User Split Test) and Media Mix Model.
• Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent. 
• Strong analytical skills with the ability to extract insights and take action quickly.
• A test-and-learn mindset - always curious and pushing for better.
• Self-starter energy: autonomous, organised, and outcome-oriented.
• Excellent communication skills and a team-first mentality.
• Passionate about sustainability and excited by our mission.

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer:

• A rare opportunity to work in a social impact company (and a certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media to get a good overview of Too Good To Go.
• Please note that we only accept applications coming through our platform. No CV will be accepted by email or LinkedIn direct messaging.

Job Ref: #LI-CT1

#LI-Hybrid