Department: Marketing
Department detail: Digital Marketing (CRM/Email Marketing)
Location: London with hybrid working
Position type: Permanent
What the hiring manager says
“In this dynamic role, you will work at the heart of our digital ecosystem, co-planning and co-delivering email campaigns alongside channel specialists across Social, Web, Content, SEO and Analytics. Your expertise in Salesforce Marketing Cloud, Marketing Cloud Personalisation, A/B testing, and HTML/CSS will be crucial in driving measurable engagement for our MWC and M360 event series.
You’ll thrive in a collaborative, innovative environment where shared creativity and shared accountability are the norm. This is your chance to shape global campaigns, influence strategy, and make a visible impact on our most prestigious products.”
Rachid Riffi, Senior Email Marketing Manager
About the Team
At the heart of GSMA’s digital ecosystem lies the Digital Marketing Team, driving both our online presence and our internal efficiency. This team of specialists designs, delivers, and safeguards the web, email and social platforms that power our global events, initiatives, and member services. Their impact extends beyond the public-facing sites seen by millions, underpinning the systems and tools that keep our organisation connected and effective.
Grounded in performance, resilience, and security, the team ensures every digital channel lives up to GSMA’s reputation for excellence. With expertise spread across London, Europe, Atlanta, and Shanghai, they provide truly round-the-clock support, reflecting the international reach of our work.
By combining technical rigour with creativity, the Digital Marketing Team ensures GSMA’s digital foundations are not only robust but also adaptable - ready to meet the demands of an ever-changing global landscape.
About the role
As an Email Marketing Manager, you will play a pivotal role in co-planning and co-delivering data-driven, personalised email programmes for our flagship MWC and M360 events. Working closely with colleagues across Editorial, Content, Social, Web, Design and Analytics, you will help shape audience journeys and deliver campaigns that are aligned, insight-led and performance-focused.
You will support complete lifecycle campaign execution, from planning, segmentation and build, through to testing, measurement and optimisation. You will use SFMC, MCP, AMPscript, SQL and Einstein insights to bring journeys to life, influence channel decisions, and contribute to shared KPI outcomes across the campaign team.
This is a hands-on role for someone who wants to build, improve, experiment, and collaborate.
Key Responsibilities
Co-plan and co-deliver campaigns
• Collaborate with Web, Social, Content and Analytics to create integrated campaign plans with shared KPIs and coordinated timelines.
• Input into segmentation, personalisation and user-journey planning across channels
• Ensure email touchpoints align with the broader narrative, content calendar and digital roadmap.
Execute and optimise campaigns
• Build and deploy responsive, dynamic email campaigns in SFMC using HTML/CSS, Content Builder, AMPscript and SQL
• Create and execute customer journeys in Journey Builder and automations in Automation Studio.
• Deliver MCP personalised experiences, including recipes, segmentation, and decisioning
Test, measure and continuously improve
• Run A/B and multivariate tests on content, timing, subject lines and layouts
• Interpret Einstein insights, campaign dashboards and analytics to drive optimisation
• Share learnings across the wider Digital Marketing team to influence future cross-channel planning
Champion best practice
• Uphold brand, accessibility and deliverability standards
• Ensure lifecycle, trigger and BAU programmes are maintained and continually enhanced
• Contribute ideas that advance personalisation and marketing maturity across the team
About You
You are a technically skilled, data-driven Email Marketer with advanced hands-on experience in Salesforce Marketing Cloud and Marketing Cloud Personalisation, ideally in a fast-paced, campaign-centric environment. You work naturally in cross-functional teams, are comfortable co-owning outcomes and enjoy experimenting to drive measurable gains.
You bring:
• Advanced SFMC experience (Journey Builder, Automation Studio, Content Builder)
• AMPscript, HTML/CSS and SQL proficiency
• Understanding of MCP decisioning and audience segmentation
• Experience with lifecycle, trigger and event-focused email workflows
• A testing mindset, a collaborative spirit, and a drive for continuous optimisation
What You’ll Gain
• The opportunity to master SFMC and MCP in a complex, global environment
• A seat at the table in planning multi-channel campaigns for world-leading events
• Collaboration with specialists across social, web, design, content and data
• A culture that values innovation, experimentation and shared success
Contract type
RegularWorker type
EmployeeWorking at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.