Growth Marketing Manager
Merit AmericaThe Organization: Merit America
The American economy is broken. Today, 53 million working adults–nearly half of the U.S. workforce–do not earn a living wage. These talented workers have few options to advance: college is too long and expensive, full-time boot camp programs don’t offer enough flexibility, and online courses don’t have the structure or support to translate learning into a new career. The result? Talented workers, disproportionately people of color and women, get stuck in low-wage roles with no way to build a better life for themselves and their families.
Merit America is a national nonprofit that creates pathways to family-sustaining careers for Americans stuck in low-wage work. Our fast, flexible solutions are built for working adults: We start by analyzing tens of millions of job postings to identify in-demand, high-paying tech careers and then work with industry-recognized partners to train for these roles with part-time programs that combine flexible online learning with best-in-class coaching. Finally, we support our learners in their job search, helping them connect with a broad constellation of local and national employers such as JPMorgan Chase and Infosys to land higher-earning, family-sustaining jobs, driving an average wage gain of $24k three months or more after completing the program. Merit America is on a mission to build a scalable pathway for workers to join the middle class through merit, not money. Since our founding in 2018, we’ve generated a projected $1 billion in near-term wage gains for our learners.
Role Overview
The primary mission of the Growth Marketing Manager is to execute strategic and high-impact cross-functional initiatives that drive learner acquisition and engagement while filling critical tactical and strategic gaps across the marketing team.
This role is ideal for a proactive marketer who thrives in a fast-paced environment and enjoys driving progress on special projects that span across teams. You will collaborate on referral programs, research, review campaigns, events, cross-team marketing initiatives, and more, playing a critical role in connecting strategic dots across departments and amplifying brand visibility through agile, learner-first marketing execution.
The Growth Marketing Manager will report directly to Managing Director of Growth Marketing and works primarily with communications, growth, and admissions teams across Merit America.
Responsibilities
The responsibilities of the Growth Marketing Manager will include, but are not limited to, the following:
50% — Cross Functional Growth Initiatives
- Execute high-impact marketing initiatives that drive learner acquisition, including referral program management, review collection campaigns, and rapid-response marketing efforts
- Design and launch targeted experiments to test new acquisition channels, messaging approaches, and conversion optimization strategies
- Manage time-sensitive campaigns and communications that require quick turnaround and cross-team coordination
25% — Cross-Team Partnership & Project Support
- Partner with Paid Media, Product Marketing, Lifecycle, and Field Marketing teams to accelerate strategic projects and provide operational support during peak periods
- Collaborate with the Managing Director of Growth Marketing to evaluate new opportunities and determine optimal execution strategies for high-priority initiatives
- Lead cross-departmental projects that require marketing expertise and stakeholder alignment
25% — Rapid Initiatives & Performance Insights
- Track, analyze, and report on key performance metrics for growth initiatives, providing actionable insights to inform future strategy
- Monitor full-funnel marketing performance to identify optimization opportunities and potential issues
- Ensure all marketing efforts maintain learner-centric messaging and mission-aligned brand presence across touchpoints
Skills and Competencies
We recognize that some individuals from underrepresented backgrounds may hesitate to apply if they don’t meet 100% of the listed qualifications. Please don’t let that discourage you from applying! We value the unique skills, experiences, and perspectives that each applicant brings, and we encourage you to apply if you believe your background demonstrates the required skills and competencies.:
Must Haves for the Role:
- Marketing Experience & Strategy: 3–5 years executing marketing campaigns, managing cross-functional projects, and driving measurable growth outcomes in fast-paced environments.
- Data-Driven Decision Making: Proven ability to analyze performance metrics, identify optimization opportunities, and translate insights into actionable marketing strategies.
- Cross-Functional Collaboration: Experience partnering with multiple teams to execute initiatives, manage competing priorities, and drive projects from concept to completion.
- Agility & Execution: Track record of managing rapid-response campaigns, time-sensitive initiatives, and adapting quickly to changing business needs.
- Communication & Project Management: Strong organizational skills with ability to communicate effectively across stakeholders and manage multiple concurrent projects.
Must Haves for Everyone at Merit America:
- Committed to Merit America's mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers.
- Demonstrated history of embodying our values, which inform our work and drive our organization's culture.
- Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together.
- Committed to continuous learning and growth in advancing inclusive excellence and closing gaps across lines of difference.
- Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity.
Nice to Have:
- Experience in nonprofit or mission-driven marketing
- Familiarity with tools like Asana, HubSpot, or Airtable
- Prior experience managing referral or review platforms
Other Logistics
- This position is full-time: 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
- Location: Remote
- Salary: $122,300.00
Our goal is to have competitive and equitable compensation. We have a market-based compensation approach, which means we benchmark each role from reputable data sources. We compare our benchmarks against similarly sized non-profit organizations with comparable annual budgets and geographical areas. We pay the same rate for the same roles and adjust to comply with statutory mandates.
We take care of our employees by providing the following perks and benefits (please note that some of the benefits do not apply to temporary employees):
- 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
- Medical, Dental and Vision insurance (100% Paid Employee Only Coverage)
- Flexible Spending Account and Health Savings Account
- Dependent care Flexible Spending Account
- Health Reimbursement Account fully funded by Merit
- Education & personal development reimbursement
- Catalog of courses for professional learning and development
- Short and long-term disability
- Unlimited vacation (after a 90-day introductory period)
- Paid Parental Leave and Adoption benefits (after 1 year of employment)
- 11 federally recognized holidays
- 1 week office closure in July (week of July 4th)
- 2 week holiday office closure in December/January
- 401(k) retirement plan with automatic Merit contribution
- Wellness Benefits/Wellness Resources
- Discount perks at work program
- Phone/technology stipend
- Home office setup stipend
- Affinity groups and community building via virtual, in-person, and/or regional meetups
*Eligibility for some benefits may vary based on employment status, full-time or part-time. Eligibility will be outlined during the hiring process.
Remote Work & Sponsorship
Candidates must reside within the 50 states or District of Columbia and have full authorization to work in the 50 U.S. states & the District of Columbia (international work abroad, including the U.S. territories (Puerto Rico, Guam, U.S. Virgin Islands, and other islands are excluded). In addition, Merit America doesn't offer employment visa sponsorship.
Equal Opportunity Statement
Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer.
This means we do not discriminate against any job applicant or employee because of their race, ethnicity, color, religion, national origin, sex, disability status, genetics, protected veteran status, gender identity or expression, sexual orientation, age or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.
We actively strive and evolve to develop and maintain workspaces that are fully inclusive. We encourage candidates from underrepresented groups to apply.
Still excited about our work? You can learn more about our work in this video we made with our founding partner, Google.
Fair Chance Ordinance
Applicants who have arrest or conviction records and are in unincorporated areas of Los Angeles County will be considered in accordance with the state’s fair chance ordinance law. Employment under the ordinance includes part-time work, seasonal work, contract work, contingent work, work on commission, and work through the services of a temporary or employment agency.
E-Verify Statement
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.