Lead Product Marketing Manager, Member Experience

Reporting to the VP of Product Marketing and Enablement, the Lead Product Marketing Manager for Member Experience will serve as the product marketing lead for Spring Health’s innovative member experience. This East Coast–based role (NYC preferred) is part of the Product Marketing team and plays a critical role in shaping strategic positioning, advancing adoption, and driving measurable impact through cross-functional leadership.

What You’ll Be Doing

• Develop and maintain compelling messaging frameworks that clearly articulate the differentiated value of Spring Health’s member experience, ensuring consistency across all channels.
• Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute high-impact go-to-market strategies.
• Lead market research and competitive analysis to inform product strategy, influence roadmap decisions, and strengthen our positioning in the market.
  Own go-to-market planning and execution for new product launches and major feature rollouts, ensuring strong adoption, engagement, and measurable business results.
• Partner with the Revenue Enablement team to ensure field-facing teams are fully equipped with effective tools, content, and training that improve deal velocity, retention, and engagement.
• Advance Spring Health’s thought leadership by guiding content and initiatives that establish our voice as a category leader in mental health technology.
• Contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.
  
  

What Success Looks Like

• Measurable increases in deal velocity, win rates, and customer retention directly attributable to strong positioning and GTM execution.
  GTM initiatives delivered on time and with demonstrable impact on business outcomes.
• Positive, consistent feedback from Sales and Customer Success on the relevance, quality, and effectiveness of marketing materials.
• Clear alignment between product strategy, market messaging, and customer outcomes.
• Recognition of Spring Health as an industry leader through thought leadership and market presence.
  
  

Qualifications

Required

• 7–10 years of product marketing experience, preferably in healthcare, B2B SaaS, analytics platforms, or employer services.
• Demonstrated expertise in developing product positioning, messaging frameworks, and go-to-market strategies that drive measurable outcomes.
• Proven ability to translate complex product concepts into compelling value propositions for diverse audiences.
  Exceptional cross-functional leadership skills with a track record of influencing product strategy and driving alignment across stakeholders.
  Strong analytical mindset with experience leveraging data and metrics to guide strategy, measure success, and refine GTM approaches.

Preferred

• Experience leading sales enablement strategy and developing high-impact GTM collateral.
• Familiarity with healthcare compliance and messaging nuances.
• Experience guiding thought leadership and market education initiatives that elevate brand perception.

The target base salary range for this position is $147,000 - $184,750 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.