Local Campaigner I Rajasthan

ABOUT PURPOSE:

Purpose is a global social impact organisation that, for over 15 years, has been using storytelling and insight-led campaigns to engage and mobilize communities. Our campaigns aim to shift power, change narratives and behaviors, and influence decision makers to drive systemic change.  

Purpose believes that effective and authentic movement-building and campaigning has to be delivered through local experts who are connected to the frontline organizations, which represent key partners in creating change.  All of this is backed with insight and hypothesis-led approaches that are tested and iterated to build toward identified outcomes. Through our methodology, we use learning and evaluation methods to gather more evidence and data to bring rigor to the interventions.

With offices in North America, Brazil, UK & Europe, Kenya, India and Indonesia & APAC we work with leading organisations, businesses and philanthropies to inspire people to reimagine the world and use their power to make it happen.

In India, Purpose has a track record of working on strategy and public mobilisation using storytelling communications and campaigning approaches on issues including women workforce participation, mobility, sexual health and reproductive rights, dignity in healthcare, vaccine hesitancy and confidence building, tobacco control, climate change and public health misinformation. 

ABOUT THE PROJECT

This project is a bold, multi-year initiative to shift the norms, narratives, and everyday conversations around gender-based violence (GBV) in Rajasthan. Through a multimedia, audience-centric campaign rooted in intersectionality, we aim to make GBV visible, challenge harmful gender norms, and mobilize youth, men, and communities as active allies in prevention. By bridging grassroots energy with public discourse, art, and culture, the campaign seeks to reframe GBV from a private issue to a shared societal responsibility.

ABOUT THE ROLE:

Purpose is seeking a local campaigner with a background in campaigning (including digital), communications or advocacy, proven experience of working with communities, managing and nurturing partnerships, has a keen understanding of/interest in gender-focused work, the ability to think on their feet, and deliver high-quality results. 

Location: Rajasthan (preferably Jaipur/Ajmer/Alwar with frequent travel between these cities)

Engagement Period: 12 months (with the possibility of extension)

Nature of Employment: Part-time consultant i.e. 18-20 hours per week

Key Responsibilities: 

• Campaign Planning and Implementation:
• Support with brainstorming and ideating project campaign plans basis insights from the field, partner conversations and wider ecosystem.
• Support in identifying ways (local or digital) where the campaign can reach target audiences in an effective and efficient manner.
• Co-develop strong implementation plans for activities with project teams that are within budgets, timelines, and aligned with project objectives. 
• Support the planning and delivery of offline and online events, which could include, but are not limited to community meetings; co-creation workshops; roadshows; creative installations; and expert panel discussions with the support of the Purpose team and on-ground partners.

Partnership Management:

• Conduct outreach, forge connections, and manage partnerships with local organisations and individuals that could be relevant to campaign activities, including civil society groups, think tanks, media groups, content creators, art and culture networks, citizen groups and other relevant institutions. 
• End-to-end management of all implementation partners - on-ground and digital, with the support of the project team
• Support project teams in vendor management and liaising with various stakeholders & partners 
• Collaborate with partners to amplify campaign messages and co-organize events.
• Engagement with government stakeholders - This includes securing meetings with decision makers, coordinating with project partners for meetings 
• Preparing material/collaterals required for such interactions, presenting the work along with project partners, developing text and translation support as required.

Community Engagement:

• Lead on local community engagement. This will include identifying relevant community groups, individuals who are particularly active in this space and also identifying local channels of communications for community groups
• Using local language and leveraging knowledge of the local cultural context to effectively communicate campaign messages.
• Encourage community participation and feedback to refine campaign strategies.

Monitoring and Reporting:

• Maintain and record ongoing activities and share back with the team  (photos/videos/other important data that may be useful from a reporting standpoint). 
• Support the Impact Measurement and Learning (IML) team in monitoring and reporting by the partner organisations.
• Support the IML Lead on collection of insights and accurate reporting by all on-ground and digital partners 
• Support the Project Leadership including IML lead on consolidation of results, impact, and insights towards reporting back to the client, as required 

About You (Must-Haves)

• 3-4 years of professional experience
• Prior experience with campaigns or programs in Rajasthan or Northern India.
• Understanding of social issues, particularly gender equity, norms and GBV
• Prior experience working on gender-based violence, masculinities, narrative building and campaigns would be a plus.
• Strong ability to liaise with internal and external stakeholders and represent the project independently. Experience collaborating with local partners, influencers, youth-led collectives, or cultural communities.
• Interest and some experience in on-ground activities with audiences, digital campaigns and creative campaigns 
• Ability to work under pressure and tight deadlines, and stay organized to get a campaign out the door
• Strong writing and communication skills
• Strong teamwork skills, comfortable in a highly collaborative team culture 
• Open to learning and engaging with feedback to improve campaigns, based on effectiveness and market trends 
• Fluency in English and Hindi (Rajasthani language skill is a plus).
• Sensitivity to intersectionality, gender, and social justice contexts.

Nice-to-Haves

• Understanding and experience of working with local, regional and national digital platforms

Please submit your resume and a cover letter that gives us insight into your passion and qualifications for the role.

Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and more effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, gender identity and expression, nation of origin, age, languages spoken, color, religion, disability, orientation, and beliefs.