Manager, Paid Search
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
The New York Times is looking for an experienced Paid Search Lead to join our new in-house Paid Acquisition team to oversee strategy across Google Ads, Microsoft Ads and the latest search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance.
You will lead the end-to-end search strategy — from execution and optimization to platform innovation — ensuring our campaigns deliver impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid search channels.
You will based at our headquarters in New York, NY.
This is a hybrid role with a requirement of 3 days in the office weekly.
Responsibilities:
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Lead end-to-end paid search strategy, execution, and optimization
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Manage keyword research, account structure, ad copy testing, and bidding strategies
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You will leverage automation, scripts, and bulk editing to scale efficiently
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You will develop testing roadmaps to improve performance outcomes in copy, bidding, placements
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Collaborate with the in-house teams to develop and build add based on performance insights
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Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
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Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
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Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis.
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Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
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You will report to the Platform Lead within the Paid acquisition team.
Basic Qualifications:
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5+ years' experience managing paid search campaigns at scale (agency or in-house).
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2+ years experience in performance marketing
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You will bring yourexpertise in Meta Ads Manager and at least two additional search platforms.
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5+ years' expertise in keyword strategy, bidding, and automation using project management best practices to delivery error free campaigns
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5+ years' experience hitting ROAS, CPA, or CPI goals
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Google Ads or Microsoft Ads certifications
#LI- Hybrid
REQ-018821
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