Marketing Lead

An opportunity has arisen for a motivated and experienced marketer to join Economist Impact Events, part of The Economist Group, as a Marketing Lead. The successful candidate will be based out of our London office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of custom events. 

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The successful candidate will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. As a result, we’re looking for a Marketing Lead who is eager to develop their skills and career fast.

How you will contribute:

• Develop and execute effective marketing campaigns for a range of events including webinars, roundtables and half/full day events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Implement marketing strategies and campaigns for our calendar of co-located events
• Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process 
• Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
• Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data 
• Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience 
• Develop a strong understanding of our products, customer and competitive landscape and translate these into effective event marketing plans 
• Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape 
• Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly 
• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
• Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

The ideal skills for this role are: 

• Proven relevant marketing experience (e.g. direct and/or events marketing)
• A Bachelor’s degree or equivalent recognised marketing qualification 
• Excellent client and external stakeholder management skills
• Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
• A strong understanding of the customer journey, acquisition process and digital marketing channels 
• Self-motivated, naturally curious and a strong sense of personal accountability
• Experience using marketing and analytics systems such as Google Analytics, Salesforce Marketing Cloud, Cvent  (or equivalents) and back-end website editing tools like WordPress
• Driven to explore new marketing tactics and optimise traditional channels 
• Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail
• Commercially minded and highly motivated to exceed targets 
• Campaign tracking, reporting and analytical skills at campaign and customer level

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