Marketing Manager, Membership

Department: Marketing
Team: Membership
Location: London with hybrid working
Position type: Contractor (umbrella) until 24th December 2025

What the hiring manager says

“This role is pivotal in supporting our membership retention efforts and in launching new initiatives such as webinars and live sessions. It requires creativity, the ability to manage multiple projects simultaneously and a proactive mindset. The campaigns you lead will have a meaningful impact on our international member community.

We’re excited about this opportunity, as it comes at a time when Membership and Working Groups marketing is receiving renewed focus within the organisation. As a small but driven team of 4, we are empowered to explore new marketing approaches to deliver outstanding results — and this role will be central to that momentum.”
Jania Boyd, Marketing Director – Membership and Working Groups

About the Team

The Membership and Working Groups team is responsible for all communications and marketing activities that support GSMA’s global member community. We lead membership-focused marketing campaigns to drive engagement, support the sales team with retention and churn-reduction initiatives, and run lead generation efforts to attract new members. We manage the promotion and marketing of GSMA’s Working Groups, ensuring their contributions and thought leadership are recognised across the industry. We are also responsible for the marketing and delivery of all GSMA pavilions at global MWC events, including Mobile World Congress — the world’s largest and most influential connectivity event.

About the Role

We are seeking a dynamic and results-driven Marketing Manager to develop and execute marketing activities that drive engagement and growth for GSMA Membership. The Marketing Manager will be responsible for implementing marketing campaigns, managing digital content, and optimizing outreach efforts to attract new members and enhance the value for existing ones. This role is ideal for someone with strong organisational skills and a, a passion for digital and content marketing. The role will report to the Marketing Director, Membership and Working Groups. Success in this role is defined by driving impactful, multi-channel marketing campaigns that enhance member engagement, retention, and acquisition, while proactively introducing new initiatives and collaborating effectively with internal teams.

Key Responsibilities
• Develop and execute multi-channel marketing campaigns to increase membership acquisition and engagement.
• Craft compelling messaging and content tailored to different GSMA Membership audience segments.
• Manage and optimize digital marketing efforts, including website content, email campaigns, and social media outreach.
• Support the Senior Marketing Manager with the execution of engagement marketing activities.
• Project manage engagement marketing projects for the Membership marketing team.
• Collaborate with internal stakeholders to create marketing assets such as brochures, case studies and thought-leadership content.
• Analyse campaign performance and membership data to refine strategies and improve results.

About You

• You will be experienced in B2B marketing, preferably within the technology or telecom sector.
• You will have a proven track record of designing and executing successful marketing campaigns.
• You will have strong content creation and storytelling skills with the ability to tailor messaging for different audiences.
• You will be experienced with digital marketing tools and platforms, including CRM, email automation, and analytics.
• You will possess excellent project management skills with the ability to handle multiple initiatives simultaneously.
• You will have experience of growing and engaging new audiences, with a proven ability to reach untapped demographics effectively.
• You will have experience in driving initiatives, showing initiative and confidence in managing complex projects.
• You will work well independently, quickly adapting to new challenges and hitting the ground running.

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.