Marketing Performance Senior Analyst
The Economist GroupWho we are
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Marketing Performance Analyst supports the marketing team with analytical insights, performance measurement, and econometric optimisation, focusing both on short-term performance and long-term brand equity growth. The role combines day-to-day analysis of media activity with the use of marketing mix model (MMM) outputs to inform budget allocation and long-term planning, particularly across brand and awareness media.
The analyst monitors media and full-funnel performance, assesses how different channels contribute to the marketing pipeline, and identifies issues or opportunities through data. The analyst will help interpret MMM/econometric outputs, and run scenarios based on those outputs, and translating the results into clear strategic recommendations for marketing investment.
This position suits someone with strong quantitative skills and experience in marketing analytics, particularly within an econometrics or MMM-focused environment.
Key Responsibilities:
- Monitor daily and weekly performance across core media channels
- Analyse full-funnel media, identifying performance drivers and underperformance issues, and provide stakeholders with actionable insights
- Analyse brand and upper-funnel media performance, understanding their impact on brand metrics as well as short-term business value
- Support channel managers with optimisation recommendations grounded in data and insight
- Conduct deep dives into channel and funnel behaviour to uncover opportunities for efficiency and sustainable long-term growth
- Interpret and translate MMM/econometrics outputs into strategic recommendations for budget allocation and channel investment
- Run scenarios and optimisation exercises, supporting planning and forecasting cycles
- Work with internal teams (marketing, finance, data) and external partners to ensure model outputs are understood, trusted, and effectively used in decision-making
Required Experience:
- Experience in marketing analytics, performance analysis, econometrics, data science, or a related field
- Experience either building MMM models or strong familiarity with interpreting model outputs
- Strong quantitative background with excellent skills in maths and statistics
- Proficiency with analytical tools such as Python, R, SQL, Excel or equivalent
- Good understanding of the role of various marketing channels in the marketing funnel, with specific experience in measuring the impact of Brand and Awareness media on long-term brand equity and business outcomes
- Ability to communicate complex analytical concepts simply and clearly to non-technical audiences
Preferred, but not required:
- Experience with attribution tools
- Experience with incrementality testing
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What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.