Department: Membership and Marketing
Team: Membership
Location: London with hybrid working
Position type: Hiring for both a permanent and a fixed term contract opportunity*
*Together with your CV, please include a covering letter as part of your application, and specify whether you would like to be considered for the permanent role, the fixed term contract role, or both.
What the hiring manager says
“Seeking skilled B2B sales/account managers to join our close-knit team, bringing on new Industry, Rapporteur and Community members of the GSMA according to planned business development targets and inbound demand. Based in London, the role is hands-on, may require occasional international travel and includes close collaboration with adjacent teams in Technology and Marketing.”
Kate Walsh, Business Development Director, Membership
About GSMA Membership
There are several types of GSMA membership, comprising:
Operator Membership, for mobile operators, over 650 of which are currently GSMA members
Telecom Administration Membership, for regulators
Rapporteur Membership, for Mobile Virtual Network Operators and similar companies
Industry Membership, for commercial entities operating within and alongside the mobile industry
Community Membership, for commercial entities requiring more limited access to specific benefits
Academic Membership, for academic research institutions
The role of the GSMA Membership function is to acquire, manage and retain members across all these types. The Membership team is broadly split by membership type responsibility (1-2, and 3-7), with Operations and Extended membership functions supporting.
About the role
The Membership Manager role is primarily concerned with growing sustainable membership revenue in the membership types 3-7 above, focussing on Rapporteur, Industry and Community membership targets.
New Member Sales (core element of role): Responsibility for the achievement of a personal annual new business membership sales target.
Account Management and Retention (core element of role): Main point of contact for a portfolio of GSMA Members, promoting their engagement in all areas of GSMA work relevant to them, answering/directing queries, helping to maintain their positive impression of the organisation and thus supporting retention as much as possible.
Onboarding and Member Enquiries: New members will need to be carefully onboarded working in close collaboration with the Finance, Membership Operations and IT teams, the aim being for the GSMA to be seen as a trusted strategic partner.
Systems: Fully independent responsibility for all necessary administrative actions in both internal and external systems, helping to ensure that new member onboarding, platform access, publicity and invoicing can all function smoothly.
Teamwork: Working collaboratively with the Membership team, Membership Marketing, IT, Finance and Technology teams, as well as the wider GSMA organisation, to deliver on the agreed sales objectives, strategy and targets.
About You
You are a talented B2B salesperson, ideally with some mobile industry and/or membership experience.
You have a proven track record of achieving B2B sales targets in complex environments - including prospecting, closing and onboarding organisations of all sizes and in diverse cultures.
You are thorough and methodical, maintaining strong systems sales hygiene.
You have a strong customer-focussed attitude, are empathetic yet tenacious, and can demonstrate the ability to influence and motivate others to help you.
You are passionate about continuous improvement, are happy, willing and able to be hands-on and are excellent at prioritising.
Your Skills
The ideal candidate will possess a combination of the following skills and capabilities:
Communication – a high level of competence in written and oral communication is a must-have for any sales role.
Teamwork – as a small team we rely on each other and on close alignment with other GSMA departments in order to be able to do our jobs. The successful candidate will be the kind of person who is always as good as their word and is happy to support team members where needed, and can expect the same from their colleagues.
Influence – often the initial person interested in membership information is not the ultimate decision maker, and understanding how to play these scenarios for success is key
Stakeholder Management – both within the GSMA and most importantly within target member companies and existing member accounts.
Analysis – the role is one of constant analysis: of the sales situation, of the risk of churn, of process efficiency, etc.
Diplomacy – The ability to sell and provide excellent account management despite cultural differences across the globe is one factor that makes the role so interesting.
We strive to offer a meaningful and inclusive application experience for all candidates. Should you require any accommodations or adjustments due to a disability or for any other reason during the hiring process, please contact talent@gsma.com with your request.
Contract type
RegularWorker type
EmployeeWorking at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.