Paid Social, Brand Campaigns

About the role:

Anthropic is seeking a Paid Social, Brand Campaigns lead to serve as the primary point of contact for our major brand campaign initiatives. You'll be the operational engine behind large-scale campaigns, orchestrating efforts across internal teams, creative partners, and agency relationships to bring ambitious brand moments to life.

This role sits at the intersection of brand strategy and execution. You'll work closely with the Creative, MarTech/Analytics, Data Science, Finance, and external agency teams to execute 3-4 mini brand campaigns and 2 large tentpole moments annually. As we scale, you'll help build and test always-on learning campaigns that generate continuous audience insights between major launches. You'll own both the internal stakeholder relationships and the external agency partnerships that make these campaigns successful, ensuring seamless coordination from creative development through post-campaign analysis.

This is a hands-on individual contributor role that requires someone who can balance strategic sophistication with operational excellence. You'll need to move quickly on campaign execution while building the systems, playbooks, and relationships that establish institutional knowledge for long-term success. The ideal candidate thrives in ambiguity, can manage multiple stakeholders with competing priorities, and brings both the brand sensibility and performance rigor needed to drive measurable business impact.

Responsibilities:

• Serve as primary point of contact for major brand campaigns, coordinating efforts across internal stakeholders and external agency partners

• Lead end-to-end execution of digital brand campaigns across paid social and programmatic

• Create executive-ready reporting and insights that clearly communicate campaign performance, learnings, and recommendations to leadership

• Own agency relationships for brand campaigns, serving as the main liaison for campaign strategy & expected learnings, creative development, media planning, and performance reporting

• Manage internal stakeholders throughout campaign lifecycle, from initial briefings through launch and post-campaign analysis, ensuring alignment on timelines, creative direction, and success metrics

• Execute brand campaign setup, trafficking, and optimization, ensuring proper frequency capping, audience configuration, conversion event alignment, and creative specifications

• Partner with Creative team to adapt hero brand assets into platform-optimized variations, providing data-driven feedback on creative performance

• Drive adoption of advanced platform features with agency partners, including cross-media integration, AI creative tools, and automated optimization capabilities

• Build and maintain comprehensive brand campaign playbooks documenting audience learnings, creative insights, platform best practices, and optimization frameworks to create institutional knowledge

• Implement and manage brand measurement frameworks including platform level Brand Lift Studies, incrementality tests, and attribution models to prove brand-to-conversion linkage

• Optimize campaigns in real-time based on reach efficiency, frequency management, creative performance, and brand lift metrics

• Develop and launch always-on brand learning campaigns to build continuous audience insights, validate creative concepts, and maintain platform expertise between major launches

• Provide overflow support for performance marketing initiatives during peak periods and contribute to channel expansion efforts

• Build strong relationships with platform representatives and vendor partners to access beta features, troubleshoot issues, and advocate for product improvements

You may be a good fit if you:

• Have 6-8 years of hands-on paid social advertising experience, with at least 3 years managing brand awareness/consideration campaigns (not just direct response)

• Have proven track record managing $500K+ monthly budgets across paid social campaigns

• Have direct platform experience across paid social and programmatic

• Have strong understanding of brand campaign mechanics including frequency management, reach optimization, creative fatigue, and brand-specific measurement frameworks

• Have experience working in-house at a tech/SaaS company

• Have portfolio demonstrating successful brand campaigns with measurable impact

• Have excellent project management skills with ability to manage multiple concurrent campaigns from briefing through optimization

• Have strong analytical skills to interpret brand lift data, creative performance reports, and audience insights

• Have collaborative work style with experience partnering across creative, analytics, and external agency teams

• Can work independently with minimal oversight, making tactical optimization decisions in real-time during campaign flights

• Are comfortable building processes and systems from scratch in fast-paced, ambiguous environments where you're establishing new capabilities

• Can balance speed with quality, making pragmatic decisions when facing competing priorities and tight deadlines

• Demonstrate entrepreneurial mindset with bias toward action - can ship campaigns in days/weeks, not months

• Are data-driven in decision-making while maintaining creative intuition and brand judgment

• Are excited about AI and eager to help people discover how Claude can transform their work

Strong candidates may also have:

• Experience with paid social platform ad managers and programmatic

• Familiarity with marketing analytics tools like Segment, Amplitude, or similar for event tracking and attribution

• Understanding of AI/ML product marketing and technical audience targeting strategies

• Background in performance marketing with understanding of how brand campaigns drive downstream conversions and full-funnel impact

• Experience building playbooks, documentation, and scalable processes that create institutional knowledge

• Strong creative intuition for providing actionable feedback to designers on platform-specific creative best practices

• Understanding of UTM structures, campaign taxonomy, and naming conventions for clean reporting

• Experience with A/B testing, creative versioning, and performance optimization methodologies

• Familiarity with conversion tracking, attribution modeling, and multi-touch attribution frameworks

• Knowledge of brand safety protocols and how to maintain brand integrity at scale across platforms

• Track record of successfully managing complex, multi-stakeholder projects with tight deadlines and high visibility