Product Marketing Manager, Pricing & Packaging (Contract)

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next seasoned Product Marketing Manager to lead a critical initiative around Pricing & Packaging strategy for our PLG (Product-Led Growth) and traditional SaaS products. This is a 6–8 month contract role focused on developing, testing, and rolling out optimized monetization strategies to support customer acquisition, expansion, and retention.

You’ll work cross-functionally with product, sales, growth, business ops, data science, and customer success to evolve our pricing structure and packaging into a scalable engine for growth.

The Job

• Pricing Strategy: Evaluate our current PLG and SaaS pricing and packaging models alongside business operations. Develop recommendations aligned to customer value, ICPs, buyer personas, and revenue growth goals.
• Conduct Market & Customer Research: Lead qualitative and quantitative research to understand buyer willingness to pay, competitive pricing structures, and customer needs.
• Develop Monetization Frameworks: Build tiered pricing structures, bundling strategies, usage-based and freemium models, and transition paths across different customer segments.
• Define & Refine ICPs: Collaborate with Product and Sales to refine our Ideal Customer Profiles (ICPs), ensuring alignment with pricing strategy and market segmentation.
• Run Pricing Experiments: Design and execute A/B tests or market pilots in collaboration with product and growth teams to validate new pricing or packaging strategies.
• Drive GTM Readiness: Work with Product, Marketing, Sales, CS, and Enablement to ensure internal & external readiness for any pricing or packaging changes, including collateral, training, and customer communications.
• Project Management: Own the end-to-end execution of pricing initiatives, ensuring timely cross-functional collaboration, clear milestones, and tight coordination across teams.
• Track & Optimize: Define KPIs and measure the performance of pricing initiatives, iterating based on data and customer feedback.

You 

• 6-8 years of product marketing experience in B2B SaaS, with specific expertise in pricing & packaging strategy
• Must have the experience to hit the ground running: conduct a clear current-state gap analysis within the first 30 days, begin testing future-state recommendations by day 60, and deliver actionable pricing recommendations and go-to-market plans by day 90.
• Deep understanding of PLG models, including freemium, usage-based pricing, activation metrics, and self-serve funnels
• Proven experience leading pricing overhauls or experiments at scale (e.g. monetization redesign, tier restructuring)
• Strong analytical skills and familiarity with pricing research methodologies (Van Westendorp, Conjoint, Max/Diff, Win/Loss, etc.)
• Experience developing and applying ICPs to pricing, positioning, and GTM planning

Preferred

• Experience with pricing SaaS tools for nonprofits, SMBs, or mission-driven organizations
• Background in economics, finance, or business strategy 

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The hourly pay rate for this contract position is: $69.00 - $104.00 per hour. Due to this being a contract position, this individual will not receive benefits or equity. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com. 

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Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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