SaaS Growth / Demand Generation Lead (m/f/x)

About Plan A

Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.

With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation. 

To support our expansion, we’re hiring a strategic Growth/Demand Gen Lead to drive our lead generation efforts.

The Role

The Growth/Demand Generation Lead will be responsible for developing and executing data-driven growth strategies across marketing channels that directly impact lead generation. This role is working closely with sales teams to align growth initiatives with sales strategies. The successful candidate will create data-driven processes and experiments that drive measurable business results and ROI.

Primary Mission

• Develop and execute the company's growth engine, focusing on generating Sales Qualified Leads while improving every step of the funnel conversion while optimising for all cross-sell opportunities. 
• Lead growth experiments and continuous improvement processes based on data-driven insights
• Own CRM, lead gen tools and sales workflow automation to drive measurable growth (CAC, LTV).
• Establish dashboard to publish a weekly report with key growth metrics from lead generation to customer acquisition
• Build strong alignment with sales and marketing teams.

Your responsibilities

1) Strategy Development and Execution

• Design and implement short-term and long-term growth strategies aligned with company revenue objectives
• Analyse the current growth funnel to identify opportunities for optimisation and scale
• Refine our targeting to align with our buyer personas

2) Analytics, automation and stack optimisation

• Develop real-time lead gen reports aiming at tracking and analytics solutions to monitor performance
• Implement advanced automation workflows and generate AI tools to scale qualitatively
• Perform ROI analysis across multiple channels to optimise resource allocation
• Design and conduct A/B testing frameworks to continuously improve conversion rates
• Operate and optimise a modern GTM Stack including tools like Clay, Hubspot, Webflow, Webglot, Ahrefs, Metabase etc

3) Channel Management

• SEO/GEO/LLMO: optimise web and landing pages for improved search performance and create process to guide content teams for improved organic visibility
• CRM & Outbound: Implement lead nurturing workflows to move prospects through the funnel and create personalised outbound
• Conversion: collaborate with sales executives to develop strategies that convert Marketing Qualified Leads to Sales Qualified Leads into Customers

4) Team Collaboration

• Create a working environment that fosters creativity, experimentation, and continuous learning with other teams: Rev-ops, finance, sales
• Support the sales team in converting the new opportunities into closed won
• Collaborate with CS to support upsell opportunities

• A minimum of 6 years of experience in SaaS demand generation with 3+ years in an international role
• Proven success in driving pipeline and revenue growth in B2B SaaS
• Experience in LinkedIn campaign strategy, CRM, ABM execution, and partner-led demand programs
• Strong understanding of lead lifecycle, scoring/attribution models, and funnel optimisation
• Copywriting Skills: You know how to write copy that converts and can show us your track record with real-world results.
• Ownership & Autonomy: You take initiative, solve problems proactively, and act like the owner of a project
• Curiosity for Technology and interest for sustainability.
• Excellent cross-functional collaboration skills - particularly with Sales, Marketing, and Analytics
• Strategic thinker with a test-and-learn mindset and strong executional discipline
• Fluent in tech stacks (e.g. Hubspot, Clay, intent data tools)
• You seamlessly integrate AI into your day-to-day and have an AI-first mentality
• The job is in English- candidate needs to have either a native or bilingual English level. 
• Location: Paris, Berlin or London

What you can expect from Plan A

• Global Impact: Shape the financial backbone of a company solving the world's most pressing challenge: the climate crisis.
• Work-Life Flexibility: Hybrid work model with 28 days of vacation and a 30-day "Work from Anywhere" policy.
• Growth Environment: A collaborative, mission-driven culture that values intellectual honesty and rapid professional evolution.
• Competitive Package: Senior-level compensation reflecting the complexity and international scope of the role.