Senior Growth Marketing Manager - Backstage

Are you ready to shape the future of developer experience at global scale? We’re seeking a skilled Senior Growth Marketing Manager to lead our digital marketing initiatives and drive significant growth for our developer portal, Backstage. In this role, you will be responsible for managing and optimizing our digital marketing channels, including paid search, social media, and display advertising. You will develop growth strategies, forecast and report on campaign performance, and work closely with other marketing leaders to align growth efforts with broader company objectives. This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns.

Backstage is more than just a platform—it’s a ground-breaking force in the developer community. Originally built at Spotify, Backstage has become the gold standard for developer portals, now powering the internal platforms of startups and Fortune 500s alike. It brings clarity to complexity, helping teams build software faster, safer, and with greater autonomy. As part of the Backstage GTM team, you’ll help shape the future of developer experience for our global customers, our open-source community, and Spotify. You’ll join a team that’s passionate about open ecosystems, obsessed with quality, and focused on impact - delivering tools that developers love and rely on every day.

• Design, develop and implement robust paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
• Plan, implement, and optimize media buys with a focus on efficiency.
• Manage and optimize performance of digital marketing channels.
• Oversee ad unit development, testing, and analysis for continuous improvement.
• Forecast, measure, and analyze digital campaign performance across the funnel.
• Test and scale new channels (ABM platforms, sponsored content, industry-specific ad networks) to expand reach.
• Refine our attribution models, marketing tech stack, and processes to ensure we’re always optimizing for maximum impact.
• Collaborate with sales and product teams to improve conversion rates.
• Build AI-first creative systems to rapidly prototype and test high-performing assets.

• You have 5+ years of experience in growth marketing and performance marketing, ideally in B2B SaaS for high-growth tech.
• You have a proven ability to launch, scale, and optimize paid channels.
• You have expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
• You are familiar with acquisition analysis, A/B testing, and ad fraud detection.
• You have an analytical mindset with strong attention to detail.
• You have up-to-date knowledge of B2B performance marketing standards and trends.
• You are a strong communicator and enjoy working cross-functionally with technical teams and stakeholders.
• You have a bachelor’s degree in marketing, business, or a related field.

• This role is based in London (UK) or Stockholm (Sweden).
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.