Senior Marketing Specialist

Job Title: Senior Marketing Specialist  

Position Summary:  

The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Senior Marketing Specialist position.  Reporting to the Director of Marketing for Brand & Community Growth, this serves as the day-to-day marketing lead responsible for translating brand and audience growth strategy into integrated annual marketing plans and learning agendas in support of our mission to speed the development of better treatments and a cure for Parkinson’s disease. 

This role plays a key part in stewarding and growing the the Foundation’s brand by driving insight-led, performance-oriented campaigns across paid and owned channels. The Senior Marketing Specialist leads quarterly and program-level media strategy, oversees creative development for paid initiatives, integrates earned and content marketing strategies into cohesive promotional plans, and ensures performance insights continuously drive campaign optimization and audience growth. This role partners closely with Creative, Communications, Analytics, Marketing Automaton, Development, and external agencies to ensure the Foundation shows up consistently, credibly, and compellingly—amplifying mission impact while strengthening brand health and scaling audience growth.

Key Responsibilities:  

Planning & Campaign Leadership: 

• Develop annual and program-level integrated brand and audience growth marketing plans, targeting B2C audiences, in support of Foundation-wide goals 

• Lead the development of campaign briefs that translate strategy into clear executional direction, KPIs, and learning plans across channels 

• Develop strategies designed to scale and activate priority audiences and improve efficiency over time 

• Serve as point of contact for cross business unit campaign strategy for priority initiatives (including Parkinson’s Awareness Month) in partnership with Development and Policy teams 

• Partner day-to-day with media agency to align paid media planning with owned-channel strategy and campaign objectives 

Creative Strategy & Content Integration: 

• Lead creative strategy and messaging direction for paid campaigns, translating audience insights and learning into more personalized, tailored creative approaches by audience segment and channel 

• Oversee integration of owned, earned & paid promotional strategies across key community-facing content initiatives (guides, webinars, publications, etc.) 

• Ensure paid, owned, social, and influencer efforts work cohesively to maximize reach, engagement, and impact 

Audience Insights & Campaign Optimization: 

• Define campaign measurement frameworks in partnership with Analytics, ensuring KPIs align with brand health, audience growth and revenue goals 

• Partner with Analytics to analyze campaign performance and translate data into actionable insights and optimization recommendations that drive continuous improvement and maximize ROI 

• Apply audience insights from data tools & strategic partners (e.g., Kantar) to refine targeting, messaging, and channel investment 

Cross-Functional Collaboration: 

• Lead day-to-day execution of marketing plans, in close collaboration with Creative, Communications, Marketing Automation, Analytics, Email and cross-BU stakeholder teams 

• Responsible for managing project(s) independently and providing guidance to peers on tasks and best practices  

Qualifications and Skills:  

• Relevant experience in marketing strategy, brand marketing, or integrated campaign management 

• Demonstrated experience developing and executing multi-channel marketing strategies across paid and owned channels. Experience working with or leading media agency planning processes, including briefing, investment allocation and performance optimization is a plus 

• Ability to translate quantitative and qualitative insights into actionable marketing strategies 

• Ability to manage multiple complex projects with competing deadlines in an adaptive environment 

• Experience managing agencies and leading cross-functional initiatives 

• Excellent analytical, strategic thinking and problem-solving skills 

• Strong written and verbal communication skills 
  
  
• Commitment to the mission of The Michael J. Fox Foundation and a passion for purpose-driven marketing