Senior Product Manager, Ad Experience
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Mission Overview & Responsibilities:
The New York Times is hiring a Senior Product Manager, Ad Experience to define our strategy for continued growth and expansion in our digital advertising business, with a focus on our Games products. You will lead a cross-functional product development team to lead the evolution of ad products and our programmatic tech stack to deliver innovative, high-impact advertising experiences that fuel sustainable revenue growth. Your product development team consists of product managers, engineers, data analysts, and designers.
The Ad Experience team is responsible for our digital advertising monetization strategy across our surfaces, balancing the needs of our advertisers and maintaining a premium experience for our users. You will manage the ad monetization strategy of our Games experiences, considering the right moments to deliver an advertiser's message, and improving on the types of formats and placements that create new incremental revenue opportunities. You will also define our programmatic ad tech stack and seek opportunities for yield optimization.
You will collaborate with the Games product, design, data, and engineering teams to build a thoughtful ad strategy that reflects our user and enterprise goals, execute that strategy and measure its effectiveness. You will also collaborate with members of the advertising department, including ad product marketing, sales, planning, and ad ops teams to understand advertiser needs and support our go-to-market strategy.
This is a hybrid position based in our New York City office.
Responsibilities:
Product Strategy
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Be the domain expert for our Games advertising business and help define its growth trajectory
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Create short and long-term product visions by identifying unmet needs
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Conduct user sessions to better understand our users - from Advertisers to readers to internal operations
Product Execution
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Develop and prioritize the product strategy for your portfolio based on partner needs, industry opportunities, and established performance metrics, and input from partners and company leadership
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Lead the product development lifecycle from discovery to delivery
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Define performance metrics and counter-metrics for product area
Stakeholder Management
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Lead meetings with clear goals, agendas, and action items
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Ensure agreement by communicating your team's priorities and roadmap, and soliciting feedback
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Demonstrate expertise communicating at all levels of the organization
Team Health
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Facilitate an inclusive team
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Coach and mentor product managers on the team
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Provide unsolicited, constructive, and actionable feedback to colleagues
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Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
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You will report to the Director of Ad Experience
Basic Qualifications:
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5+ years of digital product management experience
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2+ years of experience working in Ad Tech
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Experience collaborating in a matrix environment with a variety of teams and experts, and working with marketing and operational partners
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Experience summarizing user data and customer research into applicable product insights
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Experience discovering new capabilities, tactics, and information to help grow business and goals
Preferred Qualifications:
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1+ year experience of exposure to app ad monetization or or mobile gaming
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Experience working in a media company with exposure to programmatic and direct sold products
#LI-Hybrid
REQ-018736
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