Senior Product Manager / Principal - MarTech

As our digital subscription business grows, the ability to deliver thoughtful, timely and personalised communications across the subscriber lifecycle is becoming increasingly important. CRM and marketing technology play a critical role in how we engage audiences, support our marketing teams, and build long-term relationships with subscribers. 

We are investing in a modern CRM and MarTech ecosystem, centred on Salesforce Marketing Cloud, to enable effective lifecycle communications at scale. We are seeking an experienced Product Manager to lead this platform, improving existing ways of working and enabling marketers to operate more efficiently and with greater self-serve capability. 

This role is ideal for someone who combines strong product thinking with deep empathy for marketing users; someone who can simplify complex systems, improve operating models, and ensure lifecycle communications are easy to execute, test and optimise.

The role

The Senior Product Manager for CRM & MarTech will own the product vision, roadmap and delivery for The Economist Group’s CRM and lifecycle communications platform, with Salesforce Marketing Cloud at its core. 

This is a platform enablement role, focused on how lifecycle communications are designed, built, governed and optimised across markets and teams. Rather than owning individual campaigns or growth targets, you will define the tools, workflows, standards and capabilities that allow marketers to deliver high-quality, personalised communications efficiently and consistently. 

You will work closely with marketing, growth, data, engineering and customer teams to support lifecycle use cases such as onboarding, engagement, retention, re-engagement and service communications. A key part of the role will be improving existing processes and unlocking greater self-serve use of segmentation, journeys and experimentation within clear and scalable guardrails.

You will lead a cross-functional mission team and balance near-term efficiency improvements with longer-term platform evolution, ensuring the CRM and MarTech stack supports both current needs and future growth. 

Responsibilities 

• Own the product vision and roadmap for the Group’s CRM and MarTech platform, with Salesforce Marketing Cloud as the core system. 
• Enable high-quality lifecycle communications across the subscriber journey, including onboarding, engagement, retention and re-engagement. 
• Improve existing ways of working by identifying friction, manual effort and bottlenecks in CRM and lifecycle communication processes. 
• Define platform capabilities, templates and standards that enable marketers to self-serve confidently while maintaining consistency and quality. 
• Partner with marketing teams to understand how lifecycle communications are planned, built, tested and measured, and translate these needs into product improvements. 
• Support experimentation and optimisation by enabling scalable segmentation, A/B testing and performance measurement within CRM workflows. 
• Work closely with engineering and data teams on integrations, data models, automation and system reliability. 
• Work closely with data and engineering teams on the integration and orchestration of the customer data platform and audience segmentation capabilities. 
• Establish clear operating models and governance for how CRM and Martech capabilities are used and evolved across teams and markets. 
• Ensure strong documentation, guidance and enablement materials are in place to support adoption and ongoing use. 
• Define and track KPIs related to platform usage, efficiency, adoption, experimentation velocity and marketer satisfaction. 
• Communicate platform strategy, priorities and changes clearly to stakeholders across marketing, product, data and leadership.

Who you are

• Builder: You have delivered CRM or MarTech platforms that support lifecycle communications at scale. 
• Lifecycle-aware: Strong understanding of subscriber or customer lifecycle communications, including onboarding, engagement, retention and re-engagement. 
• Platform-minded: You think in terms of reusable capabilities, standards and workflows rather than one-off solutions. 
• Salesforce-savvy: Comfortable working with Salesforce Marketing Cloud concepts such as journeys, segmentation, data extensions and testing (hands-on experience welcome but not required). 
• Operator: Experienced in improving operating models and ways of working, particularly for marketing or growth teams. 
• Experimentation-friendly: Understand how A/B testing, personalisation and data-driven optimisation fit into lifecycle communications. 
• Documenter: Able to write clear product requirements, process definitions, standards and enablement documentation. 
• Collaborative: Skilled at working across marketing, engineering, data and operational teams. 
• Pragmatic: Focused on incremental improvements that deliver real efficiency and usability gains. 

Domain knowledge 

• Experience with CRM and marketing automation platforms, ideally Salesforce Marketing Cloud. 
• Understanding of lifecycle communications, segmentation, personalisation and experimentation. 
• Familiarity with subscription or B2C digital products and the role of CRM in retention and engagement. 
• Awareness of data privacy, consent and governance considerations in lifecycle communications.
• Enthusiasm for The Economist’s mission and the role that thoughtful, well-executed communications play in supporting it.

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