Social Media Designer, Marketing (Temporary)
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is one of the world's most influential news organizations with 1,700 journalists, and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that expresses our mission, how we are leading the journalism industry and all the ways our readers can subscribe. Above all, we aim to be straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
The designer will work as an important contributor in our in-house creative team within the marketing department to develop and produce visual content for our marketing-led Instagram and TikTok platforms. You will imaginine new ways to tell stories that bring the desired messages to life. You will focus on our brand marketing social accounts @mynytimes and @nytgames.
You will report to the Director of Social and Influencer, Creative Marketing.
This is a hybrid role that is based in NYC with an in office requirement of 2-3 days per week.
Responsibilities:
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You will bring experience that makes social content compelling and be a versatile maker with the ability to create graphics, animations and design templates that enhance our posts and campaigns.This role is ideal for someone who gets excited about translating complex ideas into visual content that aligns with our brand guidelines and marketing strategies. You have a grasp of refined aesthetics and platform specific design best practices.
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You will design and produce still and motion assets for social platforms.Develop systematic design approaches and templates for recurring content series and brand storytelling.
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You will collaborate with editors, producers, and video leads to implement marketing campaigns. Maintain visual consistency and uphold brand guidelines. Help develop a systematic design approach to visual storytelling. Contribute to creative brainstorming, pitching and prototyping content ideas for monthly planning cycles.
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You will present concepts and rationale, expressing design decisions to the team and key stakeholders.
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Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world
Basic Qualifications:
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5+ years of experience in social-first design in a brand or agency setting.
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Portfolio required with examples of past social video work
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Experience with motion design or simple animation, as you will design still and motion assets.An understanding of mainstream and new social platforms and an interest in how brands should participate in an authentic way.
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Advanced proficiency in Figma and Adobe Creative Suite, employing efficient file management and workflow practices. Knowledge around Canva and new social media tools..
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Illustration skills, meme fluency, a journalism background.
This is a temporary role that does not include benefits.
The annual base pay range for this role is between $110,000 and $118,000.
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