Social Media Graphic Designer, Marketing (Temporary)
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is one of the world's most influential news organizations with 1,700 journalists, and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that expresses our mission, how we are leading the journalism industry and all the ways our readers can subscribe. Above all, we aim to be timely, straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
This is a Hybrid role based in New York City with an In office requirement of 2-3 times a week. You will report to the Director, Social and Influencer Creative.
Responsibilities:
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You will contribute within our in-house creative team by developing and producing visual content for our marketing-led Instagram and TikTok platforms. You will imagine new ways to tell stories that bring our desired messages to life. You will focus on our brand marketing social accounts, @mynytimes and @nytgames.
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You will make social content compelling, create graphics, animations and design templates enhancing our posts and campaigns. You will translate complex ideas into visual content aligned with brand guidelines and marketing strategies.
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You will design and produce still and motion assets for social platforms and develop design approaches and templates for recurring content series and brand storytelling. Collaborate with editors, producers, and videos lead to implement marketing campaigns. You will maintain consistency and uphold brand guidelines. You will develop a design approach to visual storytelling.
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You will contribute to creative brainstorming, pitching and prototyping content ideas for monthly planning cycles. Present concepts and rationale, explaining design decisions to the team and partners.
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You will demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
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5+ years of experience in social-first design within a brand or agency setting.
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5+ years experience in advanced software proficiency in Figma and Adobe Creative Suite, employing efficient file management and workflow practices.
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2+ years experience using Canva and other new social media tools and experience with motion design or animation, you will design still and motion assets. An understanding of social platforms, and how brands should participate in an authentic way.
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Portfolio examples of past social video work for social media that shows platform fluency.
The annual base pay range for this role is $110,000 and $118,000 annually.
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