Social Video Producer
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
T Brand Studio is the creative center of excellence and maker studio within NYT Advertising. Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.
The Video Producer's responsibilities are to brainstorm both long-form and social video concepts and oversee the creation of high-quality branded content video projects, including: conducting research, managing partnerships with a network of production resources and/or talent agencies, preparing the team for client meetings, brainstorming, conception of and/or overseeing branded video content shoots and post-production. The Video Producer will be managing creative and logistical aspects of video productions from start to finish. This role will interface with clients and internal creative teams to pitch/explain/present videos and ensure client satisfaction with our films.
This role will be primarily focused on social-first video offerings, helping to build NYTA's strategy in pitching social video to clients, as well as executing social-first video that balances the ethos of NYTA with the habits of social media platforms. The right candidate will have a strong track record in social video storytelling and proactive pitching.
This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Video, T Brand Studio. You can typically expect to come into the office 3 days per week.
Responsibilities:
- Brainstorm creative, high-quality video concepts at a range of budgets in response to RFPs.
- Lead concepting and creation of video pitches, including bids and treatments in pre-sale phase.
- Execute creative video concepts in collaboration with internal and external productions vendors in post-sale.
- Be able to shoot, edit and deliver social videos from ideation to production to post.
- Work with talent agencies and/or social influencers to negotiate appearing in T Brand's client/branded video work.
- Lead video production schedules, selects, rough cuts and final cuts in collaboration with production partners, clients and internal post-production team.
- Serve as client-facing contact in all phases of video production, including effectively communicating complex video ideas and proposals, crafting client correspondence, managing on-set experience and post-production communications, and effectively managing scope.
- Frequent travel to key domestic and international locations.
- Draft and negotiate contracts. Maintain all reporting and documentation around invoicing and release forms.
- Ensure that the department is maximizing the potential of each project in all stages of production and identify where internal resources could help keep budgets at a desirable level.
- Present to NYTA leadership / colleagues on the social media landscape and how T Brand can weave these approaches into our branded work.
- Share ideas and contribute to the direction of T Brand Studio.
- Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 6+ years of film production experience, with a track record in social content.
- Shoot, edit and sound mix video.
- Experience managing and maintaining client relationships.
- Business sense, and an intimate knowledge of all aspects of commercial film production and editing.
- Experience field and line producing for branded content or commercial production.
- A demonstrated track record in creative execution and performance.
- Experience managing a slate of projects with conflicting priority timelines.
- Manage the creative process from concept to launch.
- Work with related divisions including Editorial, Legal, Risk Management, Finance.
- Experience in digital media workflows and technology.
- Knowledge of the social media and branded content landscape.
Preferred Qualifications:
- BFA, BA and/or MA in TV, film, communications, journalism, or advertising.
REQ-019658
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
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