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SOWC Marketing Operations and Social Media Intern

ALU
On-site
Rwanda

ABOUT ALU

At the African Leadership University (ALU), we're more than just an institution—we're a catalyst for transformation. Our mission is to develop a new generation of ethical and entrepreneurial leaders who will shape Africa's future. Through our innovative curriculum, focus on experiential learning, and vibrant pan-African community, we empower students to become changemakers, problem-solvers, and innovators. At ALU, we're not just teaching; we're nurturing the leaders who will drive Africa's progress and prosperity in the 21st century

We are dedicated to fostering an open yet secure environment, balancing the safety of students, staff, and visitors with respect for individual rights, and safeguarding responsibilities.

HOW WE WORK

The ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely new.

The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguarding.

Overview

The School of Wildlife Conservation is seeking to recruit a Marketing Operations and Social Media Intern to support the School's digital marketing efforts as well as some day to day operations.

ABOUT THE INTERNSHIP

SOWC Marketing Operations and Social Media Intern will be responsible for managing the SOWC's social media accounts, website and other design related tasks. The ideal candidate will have a passion for social media, has excellent communication skills, is a graphics designer and is willing to learn and grow in the marketing field.


RESPONSIBILITIES 

Social Media Support

  • Manage the SOWC's social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.) and ensure that all posts are engaging and effective.
  • Manage and schedule content across social media platforms (LinkedIn, Instagram, Twitter/X, TikTok,etc.) while ensuring brand consistency.
  • Draft engaging posts, captions, newsletters, and short-form articles tailored to target audiences.
  • Capture and edit photos/videos from departmental activities, events, or field projects.
  • Assist in planning and executing digital campaigns to promote programs, events, and initiatives.
  •  Conduct trend research and competitor analysis to inform creative strategies.
  • Monitor audience engagement, respond to comments/messages, and help grow online communities.
  • Track and report on social media analytics, providing recommendations for improvement.
  • Support cross-departmental teams with promotional materials and event marketing needs.
  • Contribute fresh ideas and creative storytelling approaches to strengthen the department’s digital presence.

Learning & Development Opportunities

As part of this internship, the candidate will:

  • Gain exposure to end-to-end digital marketing workflows.
  • Learn best practices in social media analytics, campaign management, and brand positioning.
  • Build a professional portfolio with real-world content and campaign examples.
  • Receive mentorship and guidance from experienced team members.
  • Develop transferable skills in communication, project management, and stakeholder engagement.

 

REQUIREMENTS:

  • Currently studying at ALU.
  • Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and website content management systems (CMS) especially wordpress.
  • Creativity and an eye for design, with familiarity in Canva, Adobe Suite, or similar tools.
  • Intermediate or advanced level expertise in Google Suite
  • Ability to work independently and in a team environment.
  • Basic knowledge of social media platforms, analytics, and trends.
  • Familiarity with social media and website analytics tools.
  •  Enthusiastic, proactive, and eager to learn.
  • Excellent time management skills and the ability to meet deadlines.