Strategist, Social Media

Location: We are actively hiring in the D.C. area.

About the Opportunity

The Strategist; Social Media supports client engagements by contributing to the development and execution of client-focused strategies through research, analysis, content development, and strategic communications. This role works closely with senior strategists and cross-functional teams to gather requirements, synthesize information, and translate insights into clear, organized deliverables.

The Strategist; Social Media is responsible for managing and creating content for client social media sites, currently including Facebook, LinkedIn, and Instagram. This role conducts research, supports stakeholder interviews and workshops, and assists in building presentations, strategic materials, and communications aligned with client goals. The Strategist; Social Media also curates relevant visual and audio/video media and news products and tracks statistics and measures of effectiveness to support audience engagement.

Working collaboratively with creative teams, the Strategist; Social Media helps refine content and visual products to ensure clarity, accuracy, and alignment with the client’s brand and industry. Through strong attention to detail, analytical thinking, strategic problem-solving, and a collaborative mindset, this role contributes to high-quality strategic solutions that support client objectives and overall project success.

Qualifications

• Bachelor’s degree in Journalism, Communication, Business, Public Policy, English, Marketing, or a related field.
• 5+ years of experience in strategic communications, consulting, public affairs, social media, organizational transformation, strategy, or a related field.
• Ability to obtain and maintain a security clearance.
• Demonstrated ability to build positive relationships with clients and collaborate with stakeholders at multiple levels of an organization.
• Strong strategic thinking, analytical problem-solving, and decision-making capabilities.
• Experience supporting strategic planning efforts, workshops, stakeholder engagements, or similar activities.
• Ability to synthesize complex information into clear insights, recommendations, and actionable plans.
• Experience developing and executing social media content across platforms such as Facebook, LinkedIn, and Instagram.
• Interest in visual storytelling, data visualization, social media engagement, and communicating abstract concepts through compelling narratives.
• Excellent organizational skills with the ability to manage multiple priorities while maintaining quality and attention to detail.
• Strong written and verbal communication skills, including experience developing presentations, strategic deliverables, and communications content.
• Demonstrated ability to navigate ambiguity, exercise sound judgment, and contribute effectively in complex, fast-paced environments.
• Ability to work independently while also collaborating effectively with cross-functional teams.

Responsibilities

Client Partnership & Strategic Support

• Support client engagements by contributing to the development of mission, vision, strategic goals, and KPIs/OKRs aligned to organizational priorities.
• Contribute to framing business challenges through research, note-taking, synthesis, and development of structured deliverables.
• Conduct primary and secondary research, analyze findings, and summarize insights to inform recommendations.
• Assist in preparing materials for strategic planning sessions, workshops, and stakeholder meetings.
• Support stakeholder interviews and working sessions by gathering information, documenting findings, and synthesizing key takeaways.
• Help identify opportunities for process improvement and value creation through current-state analysis and requirements gathering.
• Provide project coordination support across engagements to ensure alignment, clear documentation, and timely execution.
• Curate relevant visual and audio/video media and news products and create and retain statistics and measures of effectiveness for maximum engagement across a wide range of audiences.

Communication Strategy, Storytelling & Execution

• Manage and create content for client social media sites, currently including Facebook, LinkedIn, and Instagram.
• Translate research and client inputs into clear, well-structured presentations, strategic materials, and social media content.
• Support the development of messaging frameworks and communication products aligned with client objectives.
• Develop content structures, information hierarchies, and storytelling approaches that communicate complex concepts clearly and effectively.
• Collaborate with creative teams to organize content and inform visual concepts, including outlines, content maps, and wireframes.
• Collaborate with creative teams to develop high-quality visual products that support strategic objectives, audience understanding, and the client’s brand and industry.
• Review deliverables for clarity, consistency, accuracy, and quality assurance.
• Track social media engagement, statistics, and measures of effectiveness to inform ongoing content and communication strategy.
• Assist with project management tasks to help ensure deliverables are completed on time and meet established standards.

Change Management & Organizational Support

• Assist in the development of change management deliverables, including stakeholder analyses, communications plans, and adoption materials.
• Support documentation of governance structures, workflows, and operating models.
• Prepare materials and capture outputs from cross-functional meetings and working sessions.
• Track action items, milestones, and performance metrics to support ongoing strategy refinement and implementation.
• Support the development of communications strategies and materials that help stakeholders understand and adopt organizational changes.

Team Collaboration & Development

• Collaborate with strategists and cross-functional team members to develop high-quality client deliverables.
• Share tools, approaches, and lessons learned that improve the quality and consistency of work across engagements.
• Contribute to a collaborative, inclusive, and high-performing team culture.
• Provide support and knowledge sharing to more junior team members as appropriate.
• Models LINK values in interactions with clients, teammates, and partners.

Work Schedule

• 3-4 days a week on-site with the client
• Full time, 40 hours per week
• Some travel required to attend relevant events and conferences, and participate in LINK team events

Salary: LINK is committed to offering competitive compensation. While the salary range for this position is $86,000 - $116,000, your final offer may be adjusted based on factors such as experience and location.