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CRM Administrator (Canada)

FreeWill
On-site
Canada

FreeWill is an award-winning, social-good startup that has partnered with 2,200+ nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 8 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. In 2024, we were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute and in 2025, we were named as one of Forbes' Best Startup Employers and the 2025 Most Loved Workplaces® for Diversity; you can also check us out on Glassdoor! Curious about company culture and management at FreeWill? Check out the 2025 Best Manager Ever podcast featuring Anthony Sottile, FreeWill's VP of Partner Success on either Spotify or Apple.

Full-time •  Excellent Benefits • Work from Anywhere in Canada

About the Role

Freewill is looking for an enthusiastic and tech-savvy operations professional to join on as a CRM Administrator to be apart of our Operations Team.  This role will play an integral part of leading projects related to our CRM and maintaining our tools.  This role will mainly be working in Salesforce and Hubspot while also focusing on data maintenance, user management support and platform administration. 

This role will need to work during general business hours which is typically 9-5pm EST or 7-3pm PST.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation.

The offer for this role will be a base of CAD$ 75,000. Candidates must have work authorization in Canada to be considered for this position, as we are unable to sponsor visas.

Responsibilities

User Management & Support

  • Manage CRM user lifecycle (Salesforce, Gong, Outreach, HubSpot) – provisioning, deactivation, roles, and permissions.
  • Troubleshoot and resolve user issues; escalate when needed.

Data Quality & Maintenance

  • Maintain clean, accurate data (deduplication, mass updates, field/page layout maintenance).
  • Work with the Rev Ops team to oversee integrations and syncs

Reporting & Insights

  • Build and maintain Salesforce and HubSpot reports/dashboards for sales teams.

Platform Administration & Customization

  • Configure Salesforce (objects, fields, workflows, validation rules).
  • Manage account assignments, territory management, and app configurations.
  • Identify and implement CRM process improvements; monitor release updates.

Projects & Cross-Functional Support

  • Lead small-to-medium CRM projects end-to-end, including requirements, testing, stakeholder alignment, and communications.
  • Create and maintain user documentation and perform enablement for affected teams.
  • Proactively drive process improvements and automation.

 

Requirements

  • 2-4 years experience
  • Communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
  • Extensive knowledge of Salesforce platform, including configuration, customization, and integrations
  • Strong understanding of Salesforce best practices and functionality.
  • Experience with data management tools and techniques.
  • Familiarity with Salesforce security model and permission sets.
  • Excellent problem-solving and communication skills.
  • Maintain effective working relationships with team members and stakeholders.
  • Self-starter with bias for action while maintaining stable, secure user experiences.
  • Ability to ramp up quickly on new technologies.
  • Exhibit strong attention to detail and excellent judgement.

 

Benefits

In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home 
  • PTO
  • Flexible hours
  • Competitive salary
  • Paid parental leave for all parents

Perks

  • Regular (virtual) team events
  • CAN$250 monthly coworking budget which can be used for local co-working spaces
  • CAN$300 annual budget to outfit your home office or cover utility bills
  • CAN$1,000 referral bonuses for growing our FreeWill community
  • CAN$1,000 annual professional development budget

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and Canada!

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

 

AI Policy

We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.

For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.

The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.