Senior Product Manager, New Venture

Reporting to the VP of Product, New Ventures, the Senior Product Manager will own the end-to-end user onboarding and retention funnel for a new product within Spring Health — from first touch through long-term engagement. This role is the connective tissue between marketing, data, engineering, and design, with accountability for the experiences and campaigns that turn awareness into activated, retained users. 

Please note that this is a hybrid role based in New York City, with an expectation to be in the office 2–3 days per week at our 60 Madison Avenue location. Candidates must be based in the NYC metro area or able to relocate independently within 90 days of their start date. Occasional travel will be required for team on-sites. 

What you’ll do:

• Own the onboarding funnel from invitation through app download, signup, and first session completion — obsessing over every drop-off point and testing your way to improvement
• Design and optimize the new user onboarding experience, ensuring users reach their first meaningful moment of value as quickly as possible
• Build and manage retention tactics across SMS, email, and push — continuously testing for impact
• Define and prioritize the product roadmap for conversion and retention features in close partnership with engineering and design
• Synthesize funnel analytics, user research, and qualitative signals into a clear picture of what's working, what isn't, and what to do next
• Flex across the product organization as needed, contributing to adjacent squads and org-wide initiatives
• Ensure product messaging and lifecycle communications reflect the product’s voice and value proposition

What success looks like: 

• Measurable improvement in the rate at which new users complete core onboarding steps within their first week
• Improvement in user retention at the 4-week and 3-month marks, tracked cohort over cohort
• Increased conversion rate from initial app invite or marketing email to registered, active user
• Reduction in time-to-first-value for new users (the point at which a user completes their first meaningful in-app action)
• Consistent delivery of lifecycle marketing experiments with clear documentation of results and learnings
• High-quality, on-brand retention communications shipped on schedule with measurable engagement lift

What you’ll bring: 

• 5+ years of product management experience, with at least 2 years focused on growth, acquisition, or retention
• Deep fluency in funnel analytics — you know how to set up measurement, read data critically, and design experiments that produce signal
• Hands-on experience with lifecycle marketing channels (email, SMS, push) including working knowledge of segmentation, A/B testing, and copywriting
• Comfort working across systems — you're not precious about tooling and can navigate a scrappy, fast-moving tech stack
• Strong written communication skills; experience writing creative briefs or AI prompts a plus
• Ability to balance brand sensibility with performance instincts — you care about how the product feels, not just how it converts
• Experience in a D2C product environment is a plus but not required
• Startup or high-growth company experience strongly preferred

The target base salary range for this position is $150,000 - $202,400, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.