Yield Planning Analyst
The New York TimesThe mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
The New York Times is looking for an intellectually curious person who is eager to dive into the various advertising pricing and packaging challenges in our advertising business.
The Analyst, Yield Planning will serve the Advertising organization by managing digital, audio, social, and video pricing responsibilities. You will also develop a yield planning strategy and help analyze our suite of ad products and packages. This analysis will provide sales packages to help innovate and optimize our revenue efforts and ad product offering. You will partner with sales, sales planning, and ad operations teams for pricing support and trend insights. Reporting to the Manager, Yield Planning, you will be a bridge between Sales, Ad Operations, and Product teams to ensure our offerings remain profitable, and innovative.
Responsibilities:
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Manage sponsorship inventory and pricing requests from Sales, Sales Planning teams, and Ad Product Marketing providing product recommendations, inventory trends, or alternative product options.
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Manage Advertiser specific rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems.
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Partner with the Ad Product Team to bring new offerings to market across NYT properties (including Cooking, Games, Wirecutter, and Editorial).
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Help with the end-to-end lifecycle of product optimization.
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Conduct ad-hoc inventory analyses to provide applicable guidance for sales support teams.
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Help oversee new product offerings from Cooking, Editorial, Games, and Wirecutter by partnering with the Ad Product Team to create new ad products or optimizing current Ad Products.
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Conduct ad hoc inventory and pricing analysis to provide guidance to sales support teams.
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Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
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2+ years post-collegiate work experience
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Ability to clearly synthesize large dataset into key insights
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Excellent time management and attention to detail
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Comfortable in fast-paced and changing environment
Preferred Qualifications:
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BA/BS Degree
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Experience in a sales support, sales operations, or advertising industry
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Previous product analytics experience in digital advertising
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Candidates with experience in top-tier online advertising or marketing analytics organizations such as Google Ad Manager and Tableau
REQ-019821
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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